Throughout DSS, Ajmal Perfumes has offered customers the opportunity to avail of an added-value incentive themed around one of its popular branded products, Dahn Oudh Al Shams. In the special offer, a hamper including several popular Ajmal products including Dahn Oudh Al Shams, and two of Ajmal’s western fragrances, Expedition and Donna, could be purchased at a special price, with a valuable vanity case or travel bag included.
Ajmal Perfumes saw a 25% increase in sales on branded products throughout the UAE during DSS, together with a 12% increase in performance of its shopping mall outlets over the same period last year. In addition, an 8% increase in volumes for the month of July compared to July 2001 was observed. Due to the influx of GCC nationals, especially Saudis, during the 10 week-long festival, Ajmal showrooms enjoyed a significant increase in footfall levels, contributing to the rise in sales.
“We are very pleased with the success of DSS this year. Besides the growth in sales and the increased activity at our outlets throughout Dubai, we found the increase in per capita spending very promising. This reflects the effectiveness of our added-value promotion,” said Nazir Ajmal, Chief Perfumer and Marketing Manager, Ajmal Perfumes.
“The Dahn Al Oudh Al Shams promotion attracted a large number of customers to our showrooms, increasing sales for some of our other popular branded products such as Alf Lail O Lail and Shaimaa,” Ajmal added.
Dahn Al Oudh Al Shams, which carries the fragrant notes of the traditional ‘Dahn Al Oudh’ essence, has emerged to become one of the leading Ajmal brands today, having enjoyed a huge customer-response since its launch last year.
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