The new corporate social responsibility (CSR) initiative called ‘Dirham El Khair’, which in English translates as ‘The Good Dirham’, provides its customers using any of the bank’s ATMs the option to donate any specified amount to the Ajman-based charity.
Those that choose to contribute financially to the Humaid Bin Rashid Al Nouimi Foundation in this manner can be assured that their money will neither be withheld nor delayed as the specified amount will automatically be transferred to the Foundation’s account in Ajman Bank.
The new CSR initiative serves to highlight Ajman Bank’s commitment to its community banking approach as donations, and the cause they benefit, work towards improving the lives of the Bank’s local Ajman community.
The Humaid Bin Rashid Al Nouimi Foundation is an independent charitable institution that aims to contribute to the social welfare of Ajman, implementing initiatives to care for orphans, widows, divorced women and others in need. The foundations activities include providing Iftar meals throughout Ramadan in mosques, student lodgings and for low income families.
The Foundation also seeks to improve living conditions for the underprivileged in the emirate. With community care at its heart, supporting the Humaid Bin Rashid Foundation is a perfect fit for Ajman Bank which strongly believes in the betterment of Ajman, the UAE and its people.
Sheikha Azza Bint Abdulla Al Nuaimi, General Manager at the Huamid Bin Rashid Al Nuaimi Foundation commented:
“We are overjoyed at having the support of a business such as Ajman Bank. Through this new fundraising initiative we are confident we can give a much needed boost to the charity’s operations and activities. As an organization that focuses on the support of community groups in Ajman, having the backing of what we feel to be a core part of the business community is fantastic for us, not only financially but in terms of raising awareness of our activities. We look forward to reporting back to Ajman Bank and its customers to let them know how their assistance has supported our mission and positively impacted the outcome of our projects.”
On the new Dirham El Khair initiative and the role that Ajman Bank plays in the field of the social development, Ajman Bank Acting CEO Ali Essa AlShaqoosh Al Mueen said the following: “We are very pleased to announce our newly introduced CSR initiative which allows its customers to donate to the Humaid Bin Rashid Al Nouimi foundation through our ATM’s. We hope that this measure will work to encourage people to give freely, generously and conveniently to the charity, whilst simultaneously making greater numbers of people aware of the valuable work they conduct throughout Ajman”.
From the perspective of the CSR, Ajman Bank introduces this new facility which will not only allows people to donate with ease, but also with peace of mind as the funds are directed automatically to the charity’s account.
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