Mr. Haitham Al-Faris, Chairman, President and CEO of Al-Faris®, familiarized the audience with Al-Faris’s company vision, goals, business and most recent successes. “Our partnership ATG and our experience and successes in implementing major projects in this region based on ATG solution will enable us to make our clients focus on new ways of reaching out to their customers, marketing, selling, and allowing them to self-service over the Internet. This is the customer in the driver’s seat, controlling his interaction with your business, rather than taking the back seat and having to adhering to your fixed business processes. This will enhance the quality of experience for our clients’ customers”. Mr. Haitham S. Al-Faris, Chairman, President & CEO of Al-Faris commented.
Mr. Peter Ford, Alliances Director EMEA at ATG also presented an overview of ATG saying “ATG ranked number one by Forrester Research and Gartner for its unique approach to “Customer Experience Management” then added “ATG is redefining the interaction with your customer. Integrating with Siebel, SAP, PeopleSoft and Oracle solutions, for the first time ATG offers a unique 360 degree view of your customer, which enables your business to respond better to your customer’s requirements, which means greater levels of satisfaction through dealing with your company.”
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