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Al Fattan Properties unveils ‘Experience Centre’, announces new corporate directions

United Arab Emirates: Monday, April 16 - 2007 @ 14:40

Located in close proximity to the Dubai International Financial Centre (DIFC), the Experience Centre will provide first-hand detailed scale-models of all past and future developments of Al Fattan Properties.

Speaking at the unveiling of the exclusive Experience Centre, Major General Musabbeh Rashid Al Fattan, Chairman of Al Fattan Properties, said: “This Experience Centre is a new innovative step towards leveraging our vision to become the leading boutique developer of prestigious and distinctive quality properties, providing sound investments and rewarding lifestyles. We are committed to providing unique developments of distinction that are placed in the most premium locations and built to satisfy the ultimate expectations. The Experience Centre demonstrates our commitment to provide unmatched solutions to our select clientele based on traditional family values and beliefs.”

The Al Fattan Experience Centre occupies an area of 700 square metres, and will act as an ideal resource centre, showcasing a show apartment and project models. 3-D animation of each project can also be viewed on the new website which is an ease of navigation for stunning images and on-line reservation mechanism.

Elaborating on the Al Fattan Experience Centre, Phillip Fusco, Director, Marketing and Development at Al Fattan Properties, said: “This new Experience Centre is a unique offering to all our customers, and will serve as a benchmark for property marketing in the region. In addition to showcasing all our present and future projects, the Experience Centre will also provide a first-hand view of the Al Fattan Properties hallmarks – technical and design excellence and impeccable quality.”

“Manned by our highly-trained international staff, we will be extending the perfect blend of superior service and cutting edge technology coupled with the real feel and experience of our world-class projects.”

One of the pioneers of property development in the Middle East, Al Fattan Properties also unveiled its new corporate identity that reflects the company’s forward directions.

Major General Al Fattan, said: “Our new corporate identity reflects the vision and corporate family values of Al Fattan Properties. The colours of the logo are inspired by the UAE flag to reflect our roots, while the new visual identity of strong clean and solid pillars represents timeless design and engineering excellence.”

Just after the unveiling of the Al Fattan Experience Centre and Al Fattan’s new corporate identity, Salah Aziz, General Manager of Al Fattan Properties, elaborated on the new luxury projects in the pipeline. First of which is the Jumeirah Al Fattan Palm Resort, an ultra exclusive Resort development that is being built in The Palm, Jumeirah.

Comprising separate residences, serviced apartments, spa retreat, marina, beach club, and a luxury 5-star hotel, the entire project has been designed in an elegant foliage shape, in keeping with the unique spirit of The Palm, Jumeirah. This prestigious new beach front development will be managed by Jumeirah Hotels and Resorts, the Dubai-based luxury international hospitality group and member of Dubai Holding.

Other projects for the year include the Al Fattan Currency House, an AED 950 million mixed use development comprising of a 52-storey private residences and serviced apartments, modern office building and an exciting retail and leisure Pavilion, that is being built next to The Gate in the world’s newest international financial centre – Dubai International Financial Centre.

Al Fattan Properties have also commenced building the only office building in Dubai Marina, a 13 storey commercial development behind their Marine Towers development called “Al Fattan House” which will also be the new corporate headquarters for the group.

Al Fattan Properties, which has carved a niche for itself in strategically-located lifestyle developments, has achieved a reputation for excellence with its dynamic projects. Among the projects are Al Fattan Marine Towers, a stunning 50-storey landmark at the Jumeirah Beach Residence development; Oasis Beach Hotel, a 10-storey four-star hotel in Dubai Marina; Lotus Plaza, a modern mixed-use development on Sheikh Zayed Road; Al Fattan Gardens, a luxury apartment building; and Al Fattan Plaza, located next to the Dubai Airport.

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Monday, April 16- 2007 @ 14:40 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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