The event is in its ninth year, with Lexus in its seventh year as the main sponsor. The event is fast becoming one of the most important dates on the national golfing calendar and event gives National golfers the opportunity to play in the championship.
Colin Leitch, Managing Director – Al-Futtaim Motors said; “Lexus has been the official sponsor of this event for the last seven years, and it really is an honour to be associated with such an event that sees so much support and dedication from not only the organizers but from the players as well. The standard of the event has been tremendous since the start and is a clear indication of its success and popularity”.
Golf has become extremely popular sport among the UAE nationals, and with the number of golf courses increasing by the year, the sport looks set to become as popular as football. The first round commences on Thursday, 25th March with a record 56 entries, beating the event’s previous best by 9. The draw features a wide range of abilities and ages and looks set to be an exciting tournament.
Lexus has sponsored the event for a number of years and sees it as a vital mechanic in their marketing strategy. Mr. Leitch commented that, “Lexus around the world participates in a number of sporting activities, and specifically likes to associate with sports that appeal to broad cross-section of the community. Golf’s popularity has seen significant growth in the last few years and is evident with today’s standard of the Lexus UGA championships”.
Leitch concluded; “The calibre of players is phenomenal and the event gives these talented players the opportunity to test their skill and feel the thrill of being part of a prestigious sporting event. And you never know, this sort of event may one day produce a world ranked player for the UAE”.
Wednesday, March 24- 2004 @ 9:52 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.