The fashion show, which will take place at BurJuman on Friday, October 21 at 7:30pm, will see 12 survivors take to the ramp – 8 of whom will be first-time participants. Each survivor will model high fashion garments and accessories provided by select BurJuman retailers including Bebe, Basler, Kenneth Cole, Charles & Keith, Rare, No-lita, Jeans West, Abu Haleeqa, Al Bandar, Aldo and Nine West and make-up by Inglot, in a show of solidarity for the cause.
The unique event serves as the perfect platform for survivors to champion the Safe and Sound motto ‘Early detection saves lives’ and organisers say it is encouraging to see more women feeling comfortable enough with the topic to actively come forward to talk about it.
Indian national and first time participant Archana Misra, said, “10 years ago, a lump was detected in my breast. The treatment phase was indeed a scary time but with the support of family and friends, I felt I came out stronger. As the years have passed I felt more comfortable in talking about my disease and with the encouragement of my daughter and others, I felt it was time to stand in line with all the other brave women supporting the event and the Safe and Sound campaign, and serve as a model of hope.”
Another first-time participant Vania Dobreva , 41, from Bulgaria added, “It is a pleasure to support the ‘Women of Substance – Pink Fashion Show’ and know it could benefit other women like me. I know how hard a time it can be in one’s life when one is detected with breast cancer and that depression is often a side effect. But there is a life after treatment and I am proud and excited to present my story to everyone and help raise awareness of breast cancer and the importance of early detection.”
Commenting on the event, Sabina Khandwani, spokesperson for Safe and Sound, and Head of Marketing and PR at BurJuman, “As women who have personally battled against the disease, all participants have expressed their keen desire to serve as ambassadors for the cause by sharing their own personal stories and talking about the subject, which is still seen as a sensitive one in certain circles.”
Khandwani added, “The ‘Women of Substance – Pink Survivor Fashion Show’ models are heroines in the own right. We are proud to see more women come up to us each year indicating their desire to do all they can to spread the message by testifying how preemptive screening contributed to their ability to catch and conquer the disease. We are incredibly grateful for their support and courage in sharing their personal stories in the hope that it may inspire other women to seek out preemptive healthcare on a regular basis.”
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