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Launching in UAE, the pulsating all-new Lancer EX 2008

United Arab Emirates: Thursday, September 20 - 2007 @ 15:49

The roads of UAE will never be the same again. It will soon be graced by the presence of the all-new Mitsubishi Lancer EX 2008 – a pulsating sports sedan that steals the attention with its sheer looks and stunning road presence. Imbibing the advantages of the Lancer’s generations of motor sports heritage, the all-new Lancer EX 2008 holds beneath its athletic contours, a rugged car that is ready to unleash an impeccable performance.

Powered by a standard 2.0-litre DOHC Mitsubishi Innovative Value-timing Electronic (MIVEC) engine featuring an aluminium block, the all-new Lancer EX 2008 offers an option of Continuous Variable Transmission that keeps the engine near its level of peak efficiency. The all-new Lancer is available in three levels of trim and driving dynamics: DE, ES and the sport-tuned GTS.

Commenting on this amazing new product from Mitsubishi, Roger Ghosn, Marketing Manager of Al Habtoor Motors said, “This rally-inspired all-new Mitsubishi Lancer EX 2008 that promises thrilling driving experience, up-class features, advanced safety and cutting-edge user-technology, makes it a perfect value-for money deal.”

The aggressive shark-like front-end design, chrome-plated door handle covers, color-keyed rear lip spoiler, rear spoiler chrome exhaust finisher and the 18-inch alloy wheels together enhance the looks of the sculpted exterior of all-new Lancer EX 2008.

From behind the wheel, Lancer EX gives the feel of a sports car from its sports-type seats and Aluminium pedals, and that of a luxury saloon when it comes to its 3-spoke leather-wrapped steering wheel with audio controls and safety air bags, to leather wrapped gearshift knob, and parking brake lever.

The controls are stunningly designed and conveniently located. The spacious gratifying interior features an electronically controlled sunroof with anti-trapping functions. The multi-function LCD display shows current gear position (for models with Continuous Variable Transmission – CVT only), fuel level, service reminder and more.

Entertainment is yet another zone where the all-new Lancer EX 2008 sores ahead of its competitors. Apart from AM/FM radio & CD player, the new Lancer features a portable audio connector that allows iPods and other portable players to connect to the factory installed Rockford Premium Sound System.

The all-new Lancer EX 2008 is generously equipped when it comes to safety features. Built around the Reinforced Impact Safety Evolution (RISE) unibody technology, the all-new Lancer features a total of seven air bags – two front, two seat-mounted side, roof-mounted side curtains and first-in-its-class driver’s knee airbag. Safety is also assured by carefully chosen features like Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), a flat front sub frame that helps the wheels keep their precise relationship to the road for impressive grip, and a sport-tuned suspension.

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Thursday, September 20- 2007 @ 15:49 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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