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Ralliart – Raising the limits of ultimate performance

United Arab Emirates: Thursday, July 06 - 2006 @ 12:57

To further endorse the company’s commitment to the enthusiasts in the UAE, Ralliart UAE was officially formed recently with Al Habtoor Motors being appointed as the official Ralliart distributor for the UAE.

Ralliart UAE’s activities span the UAE and the Middle East, where it supports rally and sport drivers by offering spare parts and advice. Primarily Ralliart UAE supports the legendary Lancer Evolution model, which is now in its 9th exciting edition. It also backs all Lancer driving competitors in the FIA MERC (Middle East Rally Championship) with spares and expertise.

Stuart Billington, the Sales Manager, Railliart UAE, says, “Ralliart UAE stocks a wide array of specially developed hi-performance parts and merchandise. These range from standard Mitsubishi parts, to more specialist parts like Ferodo Racing brake pads, Alcon competition clutches and other specialised brakes from Italy and UK. We have tried to make it easier for rally and sports drivers in the Gulf and the surrounding Middle East region to obtain parts from stock or within 24 – 48 hours”

Plans are also on the anvil to set up a motor sport preparation division with the help of the Al Habtoor Group to build and sell Ralliart brand competition vehicles.

Ralliart it is one of the best-recognised brands in the world of motor sports and has an established presence across Europe, Asia and Australasia catering both to Mitsubishi racing teams and Mitsubishi enthusiasts.

As the motor sport and tuning division of Mitsubishi Motors Company, it is synonymous with the company’s successful Lancer World Rally Cars in the World Rally Championship and Pajero-Montero Evolution desert raid cars in the Dakar rally.

From the 1962 Macau Grand Prix, featuring the Mitsubishi 500 to the more recent World Championship winning Mitsubishi Lancer World Rally Cars, it has been over 40 years of active participation and great success for Mitsubishi in the world of Motor Sport.

Mitsubishi cars have enthralled motoring enthusiasts world wide with their spirited performance and Ralliart has been the force that has taken the performance of Mitsubishis to higher level. Established in 1984 to serve as the core to Mitsubishi Motors Corporation’s motor sports pursuits, it has provided the company the competitive edge in various world class rally & race events.

With a bigger role of promoting better relations between people and cars through motor sports activities, by taking part in challenging motor sports events, Ralliart has always been in pursuit of the true spirit of competition. Ralliart has constantly harnessed the best in technology and engineering to raise the bar in terms of safety and performance both for its racing teams as well as the end consumers.

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Thursday, July 6- 2006 @ 12:57 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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