The new showroom will also house Miton Cucine, one of Italy’s fastest growing designer kitchens, as well as S-Box, the award-winning and revolutionary new storage concept for the kitchen and home.
The opening event shed light on the state-of-the-art kitchen designs, appliances and storage solutions that are now available under one roof in the new showroom for clients in the UAE and GCC. A live cooking show from Sub-Zero and Wolf chef took place at the grand opening further dazzling the audience with the features and capabilities of the new appliances, kitchens and storage solutions.
Karl Jordan, Sales & Business Development Manager, The Elite Enterprises Trade Agencies, commented on the occasion, “We are truly proud to be launching these exclusive brands into the region and UAE markets. Sub-Zero and Wolf appliances can be found in almost every home of international movie superstars, global leaders and monarchs, sporting superstars and other celebrities, and today we are proud to be introducing them to every home in the UAE and GCC.”
Robert Ambrosi, Director of Sales, EMEA (Europe, Middle East, Africa) Sub-Zero & Wolf, also commenting on the grand opening event, “We take pride in the fact that our products are regularly chosen for the most prestigious international architectural projects, such as the Burj Khalifa & The Palm in Dubai, the Hesperia Tower in Barcelona, the Pan Peninsula in London or the Bloomberg Tower in New York. Whatever vision our clients have for the kitchen in their home, we are confident that our products will fit in beautifully.”
UAE and regional dealers will now make use of the new flagship store to host live cooking events for their clients with the Sub-Zero and Wolf chefs as well giving product demonstrations to clients, designers and architects from across the GCC.
Tuesday, May 21- 2013 @ 11:12 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.