“Al Khaliji’s Premium Banking service is a result of us staying true to our customer-focused strategy,” said Robin McCall, Al Khaliji’s Group Chief Executive Officer. “We have been keen on listening to our customer’s demands, and the improved and enhanced Premium Banking service is a result of this.”
Al Khaliji’s rationale behind the new Premium Banking service was explained further by Andrew Ball, the bank’s Group Head of Consumer Banking.
“Most banks focus on pricing and rates,” explained Mr. Ball. “While we recognize that these are important elements in a banking relationship , we believe that there are other components that customers look for and that is precisely what we focus on – we have built our proposition around the customer and believe that we can provide the very best, hassle-free banking experience. Ultimately, we believe that this will drive customer loyalty and a long term, mutually beneficial relationship.”
Several elements make up Al Khaliji’s Premium Banking service: a dedicated, qualified relationship manager, access to exclusive premium centers, wealth management and investment services, preferential rates on loans, household benefits and ‘Doorstep Banking’ – a unique service in the Qatari market, and a complimentary ‘Priority Pass’ membership.
“Our ‘Doorstep Banking’ service actually describes a number of services which allows our customers to conduct their banking at their home or office,” said Mr. Ball. The traditional banking model in Qatar is branch based with customers having to visit their branch to undertake transactions or meet with their relationship manager. This isn’t always convenient and doesn’t put the customer at the centre of the relationship. With Al Khaliji, your relationship manager will come to you so you can handle your personal banking requirements, such as a loan application, cheque book, or a financial review to discuss your future investment plans, that would normally require you to go to a branch. We have actually been testing this service for some time and the feedback we have received is very encouraging. This is an exclusive service for our Premium Banking customers and we are planning to broaden the scope of service in the very near future.”
‘Priority Pass’ is the world’s largest airport lounge access program. With over 600 airport lounges included in the membership, Premium Banking customers can enjoy comfort, peace, and quiet at virtually every airport in the world.
“Our research showed us that our Premium Banking customers are extensive travelers, therefore, we included membership to ‘Priority Pass’ as a sign of our further commitment to the convenience of our customers,” added Mr. Ball.
Tuesday, November 29- 2011 @ 11:05 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.