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Al Maabar launches new brand identity during Cityscape Abu Dhabi 2010

United Arab Emirates: Saturday, April 17 - 2010 @ 12:46

Now established for over two years, Al Maabar already has a reputation for creating real excitement in the global real estate market with milestones being met on time and within budget. In addition to ongoing building works in Libya and Morocco, groundbreaking of the $10bn, exquisitely master-planned waterfront mega-development, Marsa Zayed in Jordan, will be announced imminently, along with new projects being explored for 2011 and beyond.

During Cityscape Abu Dhabi 2010, Al Maabar will also launch its new corporate identity that brings to life the company’s vision of shaping contemporary yet authentic destinations across the globe by partnering with local governments, communities and developers within the framework of a modern forward-thinking business model.

The new brand strategy looks to further develop Al Maabar’s distinguished reputation abroad, while cementing its position as the face of Abu Dhabi in the international real estate arena and as a driving force in the economic diversification sought for within the Abu Dhabi 2030 Vision. Buoyed by the sound reputation of the Emirate and the support of the six leading real estate and investment powerhouses within it, Al Maabar is exporting a wealth of expertise and experience beyond its borders to implement positive change.

Mr. Yousef M. Al Nowais, Al Maabar Managing Director, commented, “We are proud to be a key sponsor of Cityscape Abu Dhabi 2010 which is a testament to the strength of Abu Dhabi’s cultural and financial position in a challenging global marketplace.”

“Al Maabar derives its strategies and success from the heritage, culture and values of Abu Dhabi which sets us apart as a leading partner for growth; an impressive feat during the current economic climate. It is immensely rewarding to see building already in progress in Libya and Morocco; intelligent developments based on economically-viable and sustainable platforms which will ignite the economic potential of these countries for commercial partners and local communities alike. In 2010, I look forward to seeing our Jordan projects move into the next stages of development, and also announcing new and globally important projects,” he added.

The new Al Maabar website, www.almaabar.com, brings to life the new brand strategy, showcases the considerable milestones already achieved and reaches out to new potential investors across the world. Al Maabar continues to value further opportunities for providing more creative, efficient and beneficial solutions to their current host countries, and in new markets and regions. Whether through joint venture, as in Morocco and Libya, or through full ownership such as in Jordan, Al Maabar operates alongside visionary leadership from governments, plus world renowned experts in design and construction to drive the success of every project undertaken.

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Saturday, April 17- 2010 @ 12:46 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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