Al Majal launches One Million Taps Campaign | Al Majal launches One Million Taps Campaign -
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Al Majal launches One Million Taps Campaign

Oman: Wednesday, March 24 - 2010 @ 10:06

According to Al Majal the country is consistently challenged by water scarcity being in one of the driest regions of the world. Although it has a better water supply outlook compared to its regional neighbors, the major reasons for water scarcity are poor rain in the Sultanate and decline in ground-water levels.

The country is reported to be getting 40% of its demand for drinking water from bottled water. There is also a big problem posed by a growing population which is requiring more resources and more energy. Recently aside from water shortage, the Sultanate likewise experienced power outages. There are plans of undertaking seawater desalination through central desalination plants however the desalination process requires energy or fossil fuel that contributes massive greenhouse gasses in the atmosphere.

These are just some of the challenges that accompany the country’s steady growth. For families, companies and other sectors of the community, it is therefore imperative to support the measures being undertaken by the government to meet energy and water demand to avoid shortages.

The Oman Water Mandate (OWD) is a water saving program undertaken by Al Majal aimed at all sectors of society from individuals, families, companies, hotels, commercial establishments, government offices to name a few.

The One Million Taps Program is a simple process which will contribute to greater water use efficiency in the country given the current challenge that it is facing. This initiative intends to educate the public and install water saving devices where appropriate on different water output like taps, shower heads, sprayer etc. Water savings from these outlets is massive when totaled. This initiative will likewise contribute to the reduction of greenhouse gas as a consequence of efficient use of desalinated water which requires fossil fuel.

For individuals living in the country, this is a national duty as the current water scenario requires the participation and support of all. While the government aspires to provide safe and adequate water supply, it is the duty of its citizen to conserve water, reducing wastage and adopting measures to maximize water use.

For companies, it is a corporate social responsibility to contribute to water saving as part of managing the social and environmental impact of their business activities. Saving water will not only bring huge cost savings to the company it will also contribute to the national campaign to save water resources.

Water saving reduces a company’s risk, meets consumer preference and maintains efficiency in the supply chain. The water saving scheme is designed to provide a saving of up to 30-50%. Saving precious resources add to company brand and logo. Water saving is crucial in key sectors which include construction, tourism, manufacturing just to name a few. CSR as a strategy has also been proven to lead to better profitability and in the long run, towards sustainability. The business case for CSR has been proven by leading Fortune 500 companies which are laying the pathways for other companies to follow.

This initiative will support on-going and future plans of His Majesty Sultan Qaboos bin Said to meet the basic need of the country for adequate water supply. It will also contribute simultaneously with its goal to save energy and lower carbon emissions.

There is no high-tech solution for the initiative, just a few fittings and a lot of common sense. The result of this initiative when applied to homes, hotels, factories, offices mosques would bring huge savings which could be measured by reduced water and electricity bills. The collective result of water saving will contribute to the nation’s drive to conserve water.

Al Majal is currently in discussion with different companies and government organizations with regard this campaign. It is time for Oman to take the lead in water saving in the region by adopting a similar system for all sectors of the country.

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Wednesday, March 24- 2010 @ 10:06 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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