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Experts, industry leaders push for greater sustainability at Al Majal seminar

Oman: Tuesday, February 02 - 2010 @ 11:53

HE Mohammed bin Khamis Al Araimi, MECA Undersecretary, together with top MECA officials, graced the occasion and led in awarding Park Inn Hotel, Radisson Blu, Crowne Plaza Hotel and Shangri-la Barr Al Jissa for their water saving initiative with Al Majal. Park Inn later on claimed a saving of 12% in their water use after installation last December.

The seminar highlighted the role of the private sector in sustainable development and called on the business sector to embrace the value of volunteerism and leadership in the sustainability field.

During the opening speech, Al Majal reiterated that CSR should ensure “business is not divorced from the rest of society. Companies are an integral part of the societies and communities in which they operate. And business cannot continue to generate wealth if the society around it fails.”

This point was heavily supported by the presentation of Ms. Hope Sherwin, CSR Consultant, based in the UAE, outlining the benefits of CSR in adding value to businesses, promoting human rights and protecting the environment. She likewise noted the rapid growth of the CSR movement across the region and world.

Dr. Hilal Al Hinai, General Manager for Commercial and Corporate Affairs, Sohar Aluminum, presented his company’s cutting edge CSR program defining their investment in the local economy and local communities as a major component of their Social Corporate Responsibility Framework.

The Public Authority for Electricity and Water, represented by Eng. Hamed bin Said Al Ahsani , Water Quality Unit, provided an overview of the importance of energy and water in the growth equation and how PAEW is addressing these precious resources through their programs. Ms. Nida El Helou, Manager of Environment Society of Oman, talked about the economic value of ecosystem services and how to sustainably manage resources, given its limits and impact, using a closed-loop model. She then mentioned several examples of environmental best practices.

One of the highlights of the event was the presentation on Green Buildings by Francis Porter, WSP Consultant. He explained the need for Oman to begin the drive towards greener building as part of its sustainability strategy. He mentioned that companies who disengage with their corporate responsibility to build green are also positioning themselves to be less competitive and, more importantly, threatening the system in which they operate in.

The workshop then featured the CSR and sustainability initiatives of Oman LNG, Bank Muscat and Park Inn Hotel.

Al-Majal, a wholly-owned Omani consultancy company, informed the audience that more specialized workshops on various themes and topics are lined up for the whole year. Al Majal collaborated with MECA in bringing together top experts on sustainability to make this workshop a meaningful and informative event.

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Tuesday, February 2- 2010 @ 11:53 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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