With the aim of promoting a healthy lifestyle and encouraging the culture of sports and fitness in Lebanon, Al-Mawarid Bank S.A.L. announced the launch of its national movement “Fitness Lebanon” in an exclusive press conference held at “U Energy Beirut” in the presence of Mrs. May el Khalil, President of the Beirut Marathon Association, BMA representatives and key journalists, media members, bloggers, and the bank’s stakeholders.
Welcoming the guests, Mrs. Diala Kassem, Chief Retail Officer of Al-Mawarid Bank S.A.L. declared: “Supporting healthy living and fitness has always been a part of our corporate strategy, and it is for this reason we have taken the lead in launching a movement that would enhance people’s wellbeing.”
“The beneficial effects of leading a healthy lifestyle are not limited to physical ones, but also lead to positive minds and dynamic spirits. We are confident Fitness Lebanon will help create positive societies in Lebanon and generate more energy and vigor”, she concluded.
Mrs. May el Khalil, BMA President, said: “We are grateful for Al-Mawarid Bank for initiating this movement which is much in line with our vision, especially the Women’s Race, which happens on May 4th this year and which was created stemming from the success of the Beirut Marathon Association. We are grateful for our supporters and the people of Lebanon who truly believe in the importance of sports year on year.”
Following the press conference, all invitees including Al-Mawarid Bank S.A.L. team members, dressed in “fit” attires to promote the Fitness Lebanon movement and were given the opportunity to participate in a series of sporting classes and activities hosted by U Energy Beirut coaches. Guests also received body analysis tests by a dietician, all while enjoying healthy snacks and delicious Qi juices.
Al-Mawarid also launched a competition on social media whereby people take “selfies” while working out and upload them on different social media platforms. Winners will be announced end of May and receive gifts from Khoury Home, and Virgin Megastores, among others.
Al-Mawarid Bank S.A.L., a leading commercial bank offering an integrated spectrum of retail banking services, has adopted this motivational platform in order to promote a new and healthy way of life and help create a bigger community of health-conscious individuals. Fitness Lebanon will be carried out throughout the year highlighting the bank’s commitment
Sponsoring the Women’s Race on May 4th is the first of many activities Al-Mawarid Bank S.A.L. will be conducting throughout the year to engage with the community and promote a healthier lifestyle, through physical and civic education, communication, incentives, articles, and many other activities, all in order to create healthier bodies, healthier minds, and a more dynamic generation.
Al-Mawarid Bank will keep everyone involved and update the community on all of its activities through the Fitness Lebanon Facebook page.
For more information, please contact:
Mrs. Diala Kassem
+961 1 734040
Wednesday, April 23- 2014 @ 11:54 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.