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Al Moallim reveals new CEO collection watches by TW Steel

Saudi Arabia: Sunday, January 24 - 2010 @ 10:27

A perfect combination for the Saudi Consumer who appreciates refined styling with exceptional quality.

The collection name of CEO is a double entendre, combining the values of leadership and aspiration associated with a ‘Chief Executive Officer’ and is also an abbreviation for ‘Collection ExtraOrdinary’

The CEO editions, starting with the CEO Canteen Collection, are designed to enhance TW Steel’s existing brand platforms while focusing on, and improving, their commitment to quality and design.

The new CEO Canteen Collection, available exclusively at Al Moallim boutiques, has embraced the principles that have made the current Canteen style models so desirable and elevated them further. The 28 CEO Canteen models introduced reflect a more expensive style of watch while the traditional casing and crown cap/hook, found on all Canteen editions, undoubtedly reflect a more sophisticated look in the new CEO models.

The CEO Canteen watches feature the use of a new designed dial, a thicker mineral crystal, a new-look CEO clasp and straps made from the finest Italian leather. The executions with Chronograph have a movement accurate to 1/20th of a second, the editions with 3-hands have a movement with day/date function. Completely new to the Canteen range, and only available as part of the CEO collection, is the introduction of the rose-gold models and the black edition. All CEO watches will be delivered in a luxurious CEO gift box.

The CEO collection by TW Steel can be found across Saudi Arabia exclusively at Al Moallim. The watch boutique that continues to bring the latest innovations by the world’s most reputed brands to KSA.

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Sunday, January 24- 2010 @ 10:27 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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