The main goal of this conference is to raise the awareness about the importance and the size of the family business and enforcing the management practices which guarantee the continuity of family business, and the choices that are available for this companies to alter its economic and financial structure to suit the family firm for expanding the business and other options for its market place.
In addition to the problems and crises that the family business usually have during succession process which will be addressed in this conference and Spotlighting successful experiences, which help the owners of the businesses in securing their sustainability and the preservation of their capital, also the role of government in providing successful investment climate will be discussed biased on the government awareness for the importance of the business family and rising its performance level and competitiveness and its role in supporting national economy.
The conference is going to take place on 15-16/November/2009 in Sheraton hotel and it will discuss with an academic modern vision the following topics:
1- institutional structure and the role of family members in management.
2- Governance and transparency in managing family business.
3- The family’s conflicts and their management.
4- Generations succession and sustainable planning.
5- Daughter, Sister, and Wife & their Role in Family Business.
6- The Available alternatives for family businesses in transformation and expansion.
7- Practical expertise internationally, regionally, and nationally.
Through this conference Al Athar Marketing and Public Relations Agency aims to satisfy the needs of the business sector in exploring professional family businesses practices in Arabic countries and the west.
Since the statistics state that 70- 95% of the businesses in the EU are family businesses and their participation in the GDP is about 70%. Whereas, in USA there are 20 million family businesses which are registered, they participate in about 49% of the GDP, they employ about 59% of the workers, and they create about 78% new job opportunity.
And in the Arab world, 90% of the businesses are family owned. However, those companies around the world face a number of challenges which threaten their success and continuality. The international statistics state that 30% of these businesses are handed to the second generation, 14% to the third, and only 3% of them can sustain until after the third generation.
The Chief Executive for Al Athar Marketing and Public Relations Agency assures that the conference aims to a higher level of professional good Governance in the family institutional business and setting the family relations through management separation and duty distribution which supports the cooperation and harmony.
A Number of experts and academics in management and governance and professional family relations, by the time Syrian economy is heading to business and large scale institutions family business need to review and enforce its structure and its communication to fit its need for future challenges.
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