Partnering with Alhokair, Anotah is realizing its expansion plan that will see addition of more than 18 outlets in 2007 in the Middle East and North Africa, to the existing stores in Kuwait, Qatar and UAE. The first Anotah new concept store in KSA opened on the 19th October in the Mall of Dhahran. Another 2 stores will follow in Riyadh at Salam Plaza and in Hayatt Mall.
The launch of Anotah in KSA is indisputably a great opportunity for the brand to enter a very competitive retail market that has shown a phenomenal upward trend in retail spending. ANOTAH will introduce very distinctive, highly desirable and exclusive fashion garments to new shoppers.
The launch will mark the entry of a new retail concept, which combines innovative details with proven working methods to deliver a unique environment allowing it to focus on excellence in customer service and high sales volumes.
Al-Hokair dominates the fashion retail sector in Saudi Arabia with the portfolio of 57 fashion brands – including the likes of Zara, Massimo Dutti, Promod, LaSenza, Nine West, Adams and many others. The company has 48.3% of the Saudi fashion retail market share and is committed to grow its leadership position.
Anotah’s success can be attributed mainly to the in-depth knowledge of the market needs in terms of the design, product and customer service expectations. The essence and the spirit of the brand thrive on the drive to provide the most essential items throughout season. Over the past years Anotah has strengthened all areas of design, observed the customers requirements and focused on how to offer that unique touch to its product. The Anotah collection concept adapts itself into directional lines which comprise a mixture of smart and casual pieces alongside the hottest trends of the season straight off the catwalk and chic collections with a special boutique ‘feel’. The price architecture is carefully tailored to the product range to reinforce customers’ perception of value for money. It goes without saying that the Anotah’s strength is the ability to keep an eye on global trends whilst providing what they know works well for their customers. With energy and drive Anotah has managed to package all these areas in a brand that is becoming a lifestyle and a trendsetter within fashion retail.
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