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Vineeth Sebastian.

AOC-MMD expands its distribution channel through strategic partnership with Jumbo Electronics

: Tuesday, January 28 - 2014 @ 07:47

MMD, the brand license partner for Philips displays, and AOC, announced the signing of a strategic partnership with Jumbo Electronics. Through this strategic partnership, Jumbo Electronics will offer AOC products in UAE, Oman, Bahrain, Kuwait, Qatar and Iraq, while also distributing Philips products in Oman, Bahrain, Kuwait, Qatar, and Iraq.

“In line with our corporate objectives and commitments to our customers, AOC-MMD continues to forge strategic relationships with leading distributors, such as Jumbo Electronics, that extend our market reach,” said Vineeth Sebastian, Regionals Sales Director-MEA at MMD and AOC. “Jumbo Electronics has a tremendous network of resellers and sub-distributors, and a strong history of delivering quality products and solutions that address the critical challenges faced by customers, when it comes to display products.”

According to Sebastian, the partnership will also focus on channel development, and corporate and in-retail market in assigned countries. “This will offer more brand awareness and knowledge. While we plan to offer a wide range of AOC and Philips models, we know for sure that volume will come from entry level models. Once that happens, we will slowly push for B2B models,” explained Sebastian.

Rajesh Aiyar, the Deputy General Manager for ITD at Jumbo Electronics, said, “We are very pleased to have reached this agreement with AOC-MMD, to sell and market AOC and Philips range of display products. This partnership demonstrates Jumbo Electronics’ commitment to provide the best display solutions currently available, and enables us to focus on developing our portfolio with the next generation products.”

Jumbo is one of the largest distributors in the Middle East region with an extensive retail and distribution network. The company has an enviable line-up of various international brands in its portfolio and distributes brands like HP, Acer, Blackberry, Brother, Casio, Hewlett Packard, LG, Ricoh, NCR, Rionet, Sennheiser and Sony, among others.

Jumbo’s award-winning distribution and logistics network covers 600-800 daily customer touch points, and boasts 1,200 monthly journeys covering 5,000 independent delivery points.

For further information:

Vistar Communications
Sanjeev Kant
Tel. +971 4 420 1517

AOC International (Europe) B.V.
Prins Bernhardplein 200, 6th floor
1097 JB Amsterdam
Seden Ayyıldız
Tel. +31 20 5046952

MMD Monitors & Displays B.V.
Prins Bernhardplein 200, 6th floor
1097 JB Amsterdam
Fani Yaneva
Tel. +31 20 5046950

Jumbo Electronics
Ketaki Banga
BPG Cohn & Wolfe
Tel. +971 4 2953456 Ext. 310

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Tuesday, January 28- 2014 @ 7:47 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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