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‘Achieving Balance’ radio campaign a huge success

United Arab Emirates: Wednesday, July 06 - 2005 @ 09:19

The scintillating series of talks by one of the greatest leadership gurus of the age, Dr. Stephen R. Covey, author of the best selling book ‘The 7 Habits of Highly Effective People’ was an unprecedented success. Aired on ARN at 103.8FM, 101.6FM and 98.9FM daily, between May 9th and June 19th 2005, the campaign brought together for the first time ever, reputed Swiss watch maker, Montres Appella Sarl in conjunction with its Middle East Distributor, Brandz International and Franklin Covey, Middle East.

And the response has been overwhelming! Aimed at giving a new direction, to striking the right balance between personal and professional life, the unique venture elicited a huge response with a record number of listeners in the region sending their answers by SMS for the Quiz Contest based on the talks. On an average, the campaign received 300 SMS a day, which is an unparalleled record.

The campaign successfully brought together champions from the world of time, as represented by Appella watches, with Franklin Covey, representing direction, an aspect associated with the compass. Time today, is a challenge of no small measure. Headlines and deadlines continue to dominate our lives and we are forever hard pressed for time, juggling duties between home and work. The campaign successfully conveyed the importance that where you are headed is equally important to how fast you are going. The secret to managing time clearly lies in an endeavor to work smart rather than work hard.

The campaign targeted decision makers who lead a hectic lifestyle ranging from entrepreneurs to business executives and professionals to homemakers. Ambitious and extremely adaptive to change, their overwhelming response once again reiterates the need for such unique ventures, which will benefit society and provide a timely direction for one and all.

The nine excited winners of the Quiz Contest attended an exclusive course at Fairmont Dubai on June 21 2005 titled FOCUS: Achieving Your Highest Priorities, presented by FranklinCovey’s Senior International facilitator, Barry Rellaford. Barry leads Franklin Covey’s Learning Expedition Centre in the USA – a team that focuses on developing people within the organization.

Appella Watches belongs to the select and elite category of Swiss watch manufacturers that produce 18K solid gold, diamond and high-end mechanical and classique watches with a category range of 3 collections, 33 styles and 133 designs. Founded in 1943 at Porrentruy, Switzerland, the brand was created by Paul Glocker, the Swiss horologist and Chairman of EBOSSA group. Appella watches bring together legendary Swiss watch- making tradition with the latest trends, to produce watches that are a tribute to time. Each of its 18K solid gold watches is individually numbered to verify its authenticity and is further certified by the Swiss Central Office for Precious Metal Control, documenting its purity and genuineness. The company has its corporate headquarters in Geneva, Switzerland, and maintains regional offices in Los Angeles, USA and Dubai, UAE. The brand is currently registered in 70 countries worldwide.

Time reaches a new peak of excellence and perfection in the creation of every Appella watch. Consider for instance its mechanical collection which includes the ‘complication’ chronograph movement, available in the world only to an elite club of Swiss watch manufacturers. And what’s more, only after a waiting period of three years!

An officially certified chronometer timepiece and part of the Appella Mechanical collection, the range is also certified individually by the Controle Officiel Suisse des Chronometers and comes with a certificate stamped by the Swiss authorities.

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Wednesday, July 6- 2005 @ 9:19 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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