Mr. Wazir. Ali. Daredia, the Dubai-based Regional Managing Director of Appella International SA, said: “With its unique demographic mix, cosmopolitan and vibrant lifestyle, and a young and extremely fashion and quality-conscious population, the Middle East represents a key market for Appella. Our focus for the year 2004-2005 is clearly on this region and our promotion and marketing initiatives reflect this.”
“The past year has been exceptionally successful for us and we certainly believe that this success can be attributed to our partners, the retailers for the Appella brand. Presenting them with an Excellence award reaffirms our stance towards working closely with our retailers,” he added.
Mr. Daredia also officially announced the exclusive Middle East-wide distribution agreement signed with Brandz International recently. Brandz is emerging as a key player in the region and offers a structured network of agents and brand building expertise to premium brands in the Middle East through its extensive knowledge of luxury goods and wealth of experience.
A fully owned subsidiary of the Geneva, Switzerland based, Montres Appella Sarl Group, Appella has, since its establishment in 1943, become synonymous with superior workmanship, successfully integrating contemporary design elements, with the best of Swiss watch-making tradition.
The Appella brand today has a presence in more than 70 countries world wide, with a service network spread in over 32 countries. The Appella range consists of three broad collections; Appella 18K Solid Gold, Appella Mechanical and Appella Classique.
Sunday, May 16- 2004 @ 11:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.