The campaign is titled “Achieving Balance”; the talks will be aired on ARN at 103.8FM, 101.6FM & 98.9FM daily between May 9th and June 19th 2005. In addition, there will be a ½ hour interview bringing together Appella & Franklin Covey Middle East on 103.8 (DRN) on May 10th, 2005. The campaign is also vastly supported by full-page advertisements in Gulf News, Friday Magazine and Forbes Middle East.
This unique venture brings together for the first time, leader from the world of time, Montres Appella Sarl Sarl and the global provider of premiere leadership and effectiveness solutions, Franklin Covey. The end in mind of this initiative is to give a new direction on how to achieve balance in one’s personal and professional life. For time is a challenge of no small measure today. As headlines and deadlines continue to dominate our lives, most of us find at the end of the day that 24 hours is just not enough and hence, try to squeeze more into our day as we juggle a number of priorities. The secret to managing time could be simpler than one thinks. It could lie in an endeavor to work smart rather than work hard. And showing you how, is the internationally respected leadership authority, family expert, teacher, organizational consultant, and author, Dr. Stephen Covey.
Appella Watches belongs to the select and elite category of Swiss watch manufacturers that produce 18K solid gold, diamond and high-end mechanical and classique watches with a category range (3 collections, 33 styles, 133 designs). The famous watch company was founded in 1943 at Porrentruy, Switzerland. The brand was created by Paul Glocker, the legendary Swiss horologist and Chairman of EBOSSA group. Soon after its inception, Appella watches were introduced as distinctive, selective luxury timepieces keeping abreast with the latest trend, yet maintaining the conventional Swiss tradition. Its 18K solid gold watches are individually numbered to verify its authenticity and certified by the Swiss central office for Precious Metal Control documenting its purity and genuineness. The company has its corporate headquarters in Geneva, Switzerland, maintains regional offices in Los Angeles, USA and Dubai, UAE and the brand is currently registered in 70 countries worldwide.
An epitome of excellence, Appella watches bring together vision that is translated into ‘timely’ perfection. Consider for instance its mechanical collection which includes the “complication” chronograph movement, available in the world only to an elite club of Swiss watch manufacturers. And that too, only after a waiting period of 3 years!
Its officially certified chronometer timepiece, which is part of the Appella Mechanical Collection and is also certified individually by the Controle Officiel Suisse des Chronometers and comes with a certificate stamped by the Swiss Authorities.
Dr. Covey is Co-founder and Vice Chairman of Franklin Covey, the leading global professional services firm with offices in 123 countries. Franklin Covey shares Dr. Covey’s vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world. Dr. Covey’s vision of empowering organizations to implement “principle-centered” leadership in their cultures continues to be an important focus of Franklin Covey. The campaign will also increase the local awareness of Franklin Covey’s philosophy and approach to change, learning and performance. Franklin Covey’s solutions deal with personal, interpersonal, managerial and organizational effectiveness.
Brandz International is the Middle East Distributor of Appella watches. The Company specializes in building brands and providing market access solutions to its partners, spearheaded by the duo of Alex Stephanou and Aziz Merchant who collectively have three decades of expertise in business development, brand building and market dynamics.
As a manufacturer of time pieces, Montres Appella Sarl wants to emphasize that in today’s fast paced world, although time is of the essence, what is equally important is the direction in which one is headed. The purpose of the campaign is to relate the concept of time and compass, an instrument used to indicate direction. “We wanted to break away from traditional Best Practice “me too” marketing campaigns, so the team came up with this innovative “Next Practice” concept “, said Alex Stephanou, Director Brandz Int’l. “Franklin Covey, with its principle-centered approach to priority management is the best Partner for this campaign,” added Stephanou. Montres Appella Sarl as champions of Time, associated with Franklin Covey, champions of the Compass, to convey that where you are headed is equally important to how fast you are going.
“We are delighted to partner with Appella, the world famous watch maker on this initiative. We trust that this campaign would help individuals acheive balance in both their personal and professional lives and lay the foundations for improved time and life management,” said Nagy Salib, Vice President Business Development Franklin Covey Middle East.
The target audiences are decision makers who lead extremely busy lifestyles from entrepreneurs, business executives, professionals to homemakers. They are aspirational and are very adaptive to changes, maximize opportunity from trends whether it is in their professional lives or personal lives.
The campaign will hold a quiz contest based on the campaign, where 9 winners will be selected. These winners will attend an exclusive course titled FOCUS: Achieving Your Highest Priorities presented by FranklinCovey’s Senior International Facilitator, Barry Rellaford. Barry leads Franklin Covey’s Learning Expedition Center in the USA – a team that focuses on developing people within the organization.
Monday, May 9- 2005 @ 8:14 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.