Montres Appella Sarl honours its dealers with excellence awards

United Arab Emirates: Thursday, February 19 - 2004 @ 13:09

Appella watches are presently available in four collections: 18K Solid Gold, Diamond, Mechanical and Classic.

Around 50 delegates from Russia and Ukraine attended the event. The highlight was the Channel Excellence Award, which was presented to a number of partner dealers by Mr. Wazir Daredia, Managing Director of Appella International S.A. for Middle East & CIS. The objective of the awards was to strengthen ties between Appella and its dealers. “We believe in maintaining strong alliances and bond with all our channel partners,” Mr. Daredia affirms.

The event was an opportune time for Appella International to introduce its new corporate structure to the delegates and to tour them around its new office facilities located at the Jebel Ali Free Zone. Mr. D Torres, Operations In-Charge of Montres Appella Sarl, outlined the corporate philosophy of the company, which focuses on professional management practices and the employment of continuous research and development to sustain uncompromising innovation.

Simultaneous with the awards was the launch of Appella’s Global TV advertisement, which outlined the company’s marketing initiative for 2004. Appella also utilized the occasion to unveil its diamond collection, as well as its Woman 2004 Catalogue. “The new Global TVC is a strategic initiative of Appella towards the brand personality enhancement, perceived value to the end user and communicates in totality the appeal ‘Appella’ stands for, comments A. Kukreti, Vice President Marketing Global Business, Appella International S.A.

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Thursday, February 19- 2004 @ 13:09 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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