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iSTYLE launches across KSA

Saudi Arabia: Wednesday, December 10 - 2008 @ 14:28

With continuous support and collaboration from Apple, iSTYLE leads the way in Apple retail expertise. This concept store is located in six different locations including Riyadh, Jeddah, Khobar and Dhahran.

“Following on from the success of the five existing iSTYLE stores in the UAE, we are excited about this expansion in KSA as it presents a new way for customers to shop for Apple products across the kingdom,”

said Hani Nehme, Business Development Manager for iSTYLE.

With Apple trained staff and authorized repairing, iSTYLE offers services which surpass the initial buying of the product through continuous after sales service and support, including data insurance from previous hard disk drives and old machines. iSTYLE also offers a machine replacement service in case of faulty machines.

“There are a growing number of grey market sellers across the kingdom and with the introduction of iSTYLE, an Apple Premium Reseller (APR), we are offering shoppers another choice, one which most closely matched the shopping experience in Apple stores around the world.” he added

A Premium Reseller is an Apple reseller who delivers on the promise of the Apple brand and is expected to provide an exceptional buying experience for both new and existing Apple customers. They focus on consumers, prosumers and SMB (Small and Medium Business) markets.

With plenty of room to browse and an uncluttered visual space, the new KSA outlets feature the entire Apple product line of hardware and software and is a single source for all Apple products ranging from the iPod to the Mac. The award-winning interior and exterior design anchored by Apple keeps the long promise of simplicity and innovation at the forefront, reinforcing the store’s identity.

They also feature one-to-one product training in addition to in-store demonstrations in a customer-friendly environment, resulting in an optimized buying experience.

“We are delighted to announce the opening of iSTYLE across the Kingdom,” added Hani Nehme, Business Development Manager for iSTYLE. “With the growing popularity of Apple products across different consumer groups ranging from teenagers to high-end design artists, it was essential to have single source retail locations for all of Apple’s diverse product lines in the KSA, following on from our success in the UAE.”

“The iSTYLE stores across the KSA definitely cater to this key consumer requirement, while being unique in terms of customer service, product offerings and general ambience,” concluded Nehme.

With a customer-friendly store, near a major shopping landmark, business is tailored to the needs of the local market, APRs feature strong Apple product displays with supporting accessories and third-party products complete the customer experience.

To foster good customer relationships, Premium Resellers are equipped to do in-store demonstrations, and offer training in Apple products. Many Premium Resellers also specialize in a segment such as video or education.

The benefits of shopping at an iSTYLE outlet are a result of an upper shopping experience unrivalled by other APRs across the kingdom.

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Wednesday, December 10- 2008 @ 14:28 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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