Joined by Avaya, D-Link, NetApp and Symantec, over 90 resellers that address this key market segment attended the event in Kuwait while 40 resellers in Oman were addressed by Avaya and D-Link.
Bahaa Saleh, Managing Director for Aptec Distribution FZ LLC, said:
“As a distributor, we have a commitment to our partners to help them maximize revenue opportunities and this road show highlighted some unique solutions offered by our vendor partners.”
“In the current economic scenario, it is important for the channel to offer the right balance of products, services and solutions that will give their customers a measurable ROI. We feel we have the right tools to help them do this,” Saleh added.
Govind Haridas, Business Unit Manager for Security & Storage at Aptec Distribution agreed. According to Haridas, SME (small to medium enterprise) resellers are the backbone of Aptec’s business operations in the region. “Our database of more than 3000 resellers enables us to run extensive campaigns on behalf of our vendors. This road show gave us the opportunity to present our value proposition to our customers while updating them of the latest initiatives at Aptec.”
Aptec plans similar road shows on SMB solutions scheduled over the next quarter across the GCC countries and expand the offerings to include other key vendors too.
Tuesday, December 2- 2008 @ 12:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.