This tactical move is in keeping with Aptec’s focus on ‘people excellence’ at all levels and to boost the excellent market, customer and product knowledge of its employees, which has helped the company, achieve high profitability and better margins, whilst also building on its relationships within the channel through quality focused customer service initiatives. The new manager will focus on linking the reengineering of business standards in the region and translating this into a qualified and visible range of value added services.
“Aptec has witnessed tremendous growth in 2002 and we expect the trend to continue this year. I am really excited about my new position at Aptec and am looking forward to using my skills to enhance the development of the employees, achieve the company’s objectives and improve every aspect of the service we offer,” said Dalling.
“I will be focussing on the Dubai office in the short term but will be rolling out improvements in people and business excellence to the whole region towards the end of the year to further enhance the Aptec brand as a professional international standard. We have prioritised the key objectives into a yearly roadmap by first tackling those areas which will have a triple effect on our three focus areas of improving the performance of our people, achieving corporate objectives and creating a visible and effective improvement in our customer service performance. There is a great company spirit here at Aptec and a real focus on the customer and we are going to build on both those aspects,” she added.
Dalling has a strong HR and operational background working for multinationals both in the Gulf for 13 years and in the United Kingdom. She has an extensive background in purchasing and will be working with the product managers and the new purchase team on various analysis and system improvements to improve the reliability and integrity of the stock. This means quicker and greater satisfaction of Aptec’s resellers channel needs. Better stock mix on the ground means improved customer service and this will be a major focus for the company over the upcoming quarterly periods. Aptec Gulf will also be working on a sharper international supply chain, leading to shorter lead times on the more unusual slower moving products as well as refocusing on the internal delivery system within Dubai, to provide the reseller with shorter door-to-door delivery times.
“Whilst all these business improvements are implemented, I will also be focussing on establishing developmental and motivational objectives for the staff,” said Dalling. “So my responsibilities will be working simultaneously on people management and business systems. I am hoping that the reseller channel will notice the improvements in our sales order processing procedures and stock mix by the end of the second quarter, as the changes we are making will start to show some real quantifiable results.”
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