Aptec – an Ingram Micro Company, announced that its sister company, Track Distribution Middle East (also known in the market as TDME), will now operate under the Aptec brand name. The move combines TDME’s existing distribution portfolio of Cisco, Oracle and Belkin products and strong presence in the Gulf region with Aptec’s as part of the region’s go-to-market strategy for Technology Solutions.
The combined capabilities and reach of both companies position Aptec as a single highly-integrated Value-Added Distributor in the Gulf region and Pakistan.
Ali Baghdadi, President, Technology Solutions, META region, of Aptec – an Ingram Micro company, commented, “Today we are re-branding Track Distribution with the only objective to bring more value to our reseller partners because as one brand – Aptec, an Ingram Micro company – we will be able to serve our resellers better. As one of the biggest Value Added Distributors in this region, Aptec is known in the market for its unique go-to-market strategy and Value Added Services which we provide to the channel: advanced logistics services, technical support and consulting, financial support to partners in form of credit, full range of marketing services. Our resellers of Track Distribution can now benefit from this fully.”
Bahaa Salah, Managing Director, Aptec, an Ingram Micro company, Gulf and Near East region, added, “Track Distribution was always part of Aptec but sometimes it was confusing to the channel because we were positioning these two brands separately. We want to bring clarity to the market and I emphasize that integration into Aptec will be only beneficial for our resellers.”
Martin Meitza, Senior Business Unit Manager in Aptec, an Ingram Micro company, also, added, “With the integration of Track Distribution under Aptec brand we will drive simplification and an increased service level for our resellers. Our strategy is to offer best in class services locally while utilizing Ingram Micro’s global capacities and capabilities to jointly grow with our resellers and vendors.”
The new Aptec branding provides significant benefits for legacy Aptec and TDME customers: for resellers it includes access to the wider product portfolio of larger number of vendors, streamlined onboarding processes when the sign up will happen with one company instead of two (less documentation, shorter approval time, less number of people to contact inside company), inventory available in several warehouses across the META region, ready to ship, and faster day to day services (logistics, financial support, marketing); for vendor partners – opportunity to have access to Aptec and TDME combined product portfolio benefiting from wider range of Advanced Solutions which Aptec pioneers in Value Added distribution, and streamlined operational processes.
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