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Aquarium Concepts LLC brings ‘aqua-scapes’ into Dubai homes and offices

United Arab Emirates: Thursday, October 18 - 2007 @ 09:15

Offering premium acrylic aquariums that can be customised to complement any interior designs, all “aqua-scapes” come complete with exotic marine fish, vibrant corals, eco-rocks and living anemones.

ACL’s comprehensive services from its showroom at the Dubai Investment Parks range from full installation and maintenance, all the way through to fish care and even feeding, thus ensuring a truly hassle free experience.

Escape to fantasy right here in Dubai
James Shepherd, General Manager, ACL cites two main reasons why Dubai is a natural choice as a launch pad for this novel service: increasingly less transient population with growing home ownership, and an affluent consumer base with high lifestyle expectations. ACL’s market research also indicated that there is a strong demand for high-end quality products to help create the perfect setting for work and leisure.

“Dubai is known for embracing new ideas. We believe that our designer aquariums are statement pieces which not only introduce a new dimension into interior designs, but also speak volumes of the owner’s taste.”

James describes his typical client as one who is discerning and sophisticated, as well as having the willingness to invest in premium products for their exclusivity and style.

James also sees fish keeping as a lifestyle choice which helps reduce stress and fatigue caused by the hectic city life in Dubai.

“There are few things that have the beauty and brilliance to soothe and stimulate senses in a home or office. An aquarium is one of them,” he adds.

“We are bringing the underwater fantasy indoors so that nobody has to go away to get away. That’s why our designs work hard to enhance space, appearance, senses and mood, all at the same time.”

It’s all about choices
Variety and flexibility are paramount to the aquarium business, says James.

ACL sources and imports an extensive collection of rare and exotic marine life from habitats all over the world.

“Unlimited choices mean that clients are not confined to the same displays forever. We can design different aqua-scapes to keep the aquariums looking fresh. Any aquarium enthusiast or hobbyist will be pleased with the variety available in our showroom.”

Besides offering a wide selection of aquarium and marine life to suit individual taste, ACL also provides clients with financing arrangements, as well as an option to buy or lease the aquariums.

Creators and keepers of underwater paradise
Quality comes first at Aquarium Concepts. ACL’s aquariums are handmade from acrylic, making them child-safe.

“In fact, our aquariums are guaranteed for a lifetime. They come in varying shapes and sizes or can be custom-made to specifications,” James elaborates.

“A range of lighting, filtration and ambient solutions is provided to mimic the natural habitat of the marine world.”

Seeing themselves as keepers of underwater paradise, James explains that ACL uses specially cultivated eco-rocks to preserve natural habitats and maintain the delicate balance of the ecosystem without depleting nature’s resources.

“The integrity of the aquarium environment and fish care is of utmost importance to us. ACL’s team of aquarists has rich experience in all aspects of the business – from sourcing and transporting ornamental fish to designing aqua-scapes and aquarium maintenance.”

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Thursday, October 18- 2007 @ 9:15 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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