The Cellular Competition Intensity Index results for June 2012 revealed that Saudi Arabia tops the score –as the most competitive Arab market- with a 74.56% mark. This is followed by Jordan (70.67%), Palestine (70.43%), Egypt (67.86%), Oman (67.01%), Morocco (64.20%), Iraq (62.45%), Tunisia (61.13%), Bahrain (61.01%), Algeria (58.91%), Sudan (56.72%), Mauritania (55.63%), Yemen (55.19%), Kuwait (52.58%), UAE (49.01%), Qatar (47.14%), Syria (39.75%), Lebanon (38.84%) and Libya (32.68%).
The Cellular Competition Intensity Index is relative in nature as it compares the state of every market relative to other markets. As such, even if a market’s absolute level of competition improved, its score in this relative index will also depend on how other markets developed. The 2012 index results revealed that four countries ranked higher than their April 2011 index ranks, these are: Egypt, Sudan, UAE and Lebanon. Moreover, a total of four countries ranked lower compared to the April 2011 index, namely: Oman, Yemen, Qatar and Libya. The remaining eleven countries of Saudi Arabia, Jordan, Palestine, Morocco, Iraq, Tunisia, Bahrain, Algeria, Mauritania, Kuwait and Syria maintained their April 2011 ranks.
The Arab Advisors Group devised the Cellular Competition Intensity Index to rate and to examine the intensity level of competition in the Arab World’s cellular markets. The index takes into account the number of operators, packages, and services available in each of the 19 countries covered by the Arab Advisors Group. Each category was assigned a certain weight according to its importance as an indicator of competition. The categories include the following: Number of licensed and expected operators in 2012, number of working operators, market share of largest operator, number of prepaid plans, number of postpaid plans, availability of smart phone plans, availability of corporate offers, availability of 3G services and the availability of operational ILD (International Long Distance) competition.
A new report, “Competition Levels in Arab Cellular Markets” was released to the Arab Advisors Group’s Telecoms Strategic Research Service subscribers in June 2012. The report ranks the Arab World countries according to their cellular competition intensity level, based on a methodological approach.
“Saudi Arabia hosts four operational and licensed operators. Consumers have a choice of twenty four prepaid plans and twenty six postpaid plans. Saudi Arabia’s score benefited from the availability of smart phone plans, corporate offers, 3G services and ILD competition.” Mr. Mohammed Al-Shawwa, Arab Advisors Group Senior Research Analyst noted.
The Arab Advisors Group’s team of analysts in the region has already produced close to 3,000 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served 665 global and regional companies by providing reliable research analysis and forecasts.
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