A new Arab Advisors Group survey of Oman’s Internet users revealed that around 19.4% of the adult Internet users in the country buy products, pay for services or pay bills online through e-commerce.
A new major survey of the Internet users in Oman was conducted by the Arab Advisors Group between January 2014 and April 2014. The survey revealed that around 19.4% of adult Internet users in Oman buy products and pay for services and bills online. The Arab Advisors Group conservatively estimates the number of these e-commerce users to be around 180 thousand users.
The survey report, ‘Oman Internet Users and e-commerce Survey 2014’ was released on March 17, 2014 and provides the results of a major comprehensive online survey of Internet users in Oman. The survey probed Internet and cellular usage patterns of Internet users in Oman, in addition to online games, e-commerce, online banking (e-banking) and e-government usage. The report has 72 pages and 84 exhibits.
Respondents were randomly called through randomly generated numbers. The survey results encompass answers from 751 respondents that passed rigorous quality control checks. Quality control was conducted by the Arab Advisors Group’s team and included listening to a random sample of the call recordings for authenticity and double checking their answers on a selected list of questions. The survey yields a confidence level of 99% with a margin of error of less than 5%.
Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents. Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report. This survey report can be purchased from the Arab Advisors Group for only $1,950 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for $2,950.
“The survey revealed high adoption levels of mobile Internet; with 78.6% of Internet users reporting accessing the Internet through their mobile operators’ networks. The survey also revealed high smartphone adoption, with 96.5% of Internet users reporting owning a smartphone,” Ms. Mai Al-Zeir, Arab Advisors Group Senior Research Analyst, noted.
The Arab Advisors Group survey questionnaire provides a focus on the following areas:
• General information on respondents and their households
• Internet usage
• Cellular services
• Online banking (e-banking) services
• e-government services
The Arab Advisors Group’s team of analysts in the region has already produced over 3,875 reports on the Arab World’s communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served over 710 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.
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