“For many years, home-owners in the Middle East have relied on small water heaters – ranging from 50 litres to 80 litres – in each of their bathrooms and kitchens,” said Alberto Torner, Regional Manager, MTS, Middle East. “However, with the increasing awareness about the high-price of excessive power consumption and the maintenance benefits of using one large industrial-size water heater, we are witnessing a boom in demand for products ranging from 200 litres up to 500 litres.”
Ariston water heaters – which are manufactured by the MTS Group and represented in some of the Middle East countries including the UAE by the Paul Weil Company – can be found in some of the region’s most impressive villas and palaces. Having supplied water heaters for innovative and massive housing projects in Dubai including Arabian Ranches, The Meadows and The Springs, Ariston is positioned as a leader in the field and expects to experience further growth thanks to the Middle East’s burgeoning residential construction sector.
Adding to the demand for industrial-size water heaters in large villas and palaces, asides from helping to cut power bills, is the simplicity they deliver. “With multiple small heaters, positioned in different rooms around the house, it is more difficult to maintain a check on performance,” said Torner. “But with one large unit, it can be monitored more easily.”
Further driving Ariston’s popularity in the Middle East is its comprehensive after-sales service. “A fully trained technical service team is available to help customers care for their products. Our research shows that correct care can extend the life of a heater by between 10 and 20 years,” said Torner.
At the cornerstone of Ariston’s success is its ability to provide customers with high-quality products that are backed with a guarantee of quality and durability. MTS, which invested Euro 44 million in 2003 on product and process development and managerial systems, is dedicated to consistently introducing new and innovative ideas.
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