Volkswagen Middle East announced the appointment of Paul Peters as the region’s new After Sales Director. Peters’ new position will see him focus on the continuity and development of the region’s after sales network and the brand’s commitment to Service Excellence.
Peters was appointed to the position following the departure of his predecessor, Norbert Fischer, who has returned to the Volkswagen Group headquarters in Wolfsburg after a successful three-year service.
Prior to his new role, Peters was Director of After Sales for Volkswagen Group in Riyadh, Saudi Arabia, where he was tasked with establishing and leading Volkswagen After Sales in conjunction with the founding of the company in the Kingdom.
In his new role, Peters brings new perspective and global experience having held the position of After Sales Area Manager for Russia for over two years, during which time he was responsible for the After Sales Business of Volkswagen Passenger Cars and the development and tracking of manufacturer guidelines and projects across Russia.
Thomas Milz, Managing Director of Volkswagen Middle East said, “As part of our long-term commitment to delivering outstanding service to our Middle East customers, we have heavily invested in new world-class showrooms and service centres across the entire region.
“The crux of offering our customers the best customer service possible lies within our team and their experience and capabilities. With his extensive global After Sales management experience within the Volkswagen Group, Paul is the ideal candidate to ensure the continuous delivery of Service Excellence across the region.”
Peters’ appointment comes at an exciting time for Volkswagen Middle East, who recently announced record-breaking retail network growth with the opening of six world-class showrooms and a series of state-of-the-art service facilities, as well as major enhancements to the existing network.
Volkswagen Service Excellence is a long-term commitment, which covers all after sales related activities and topics of Volkswagen Middle East and its dealership network in the region. The strategy includes; high-level service concepts such as an extended warranty and a free service contract; outstanding quality of services and parts; extended service intervals and certified technicians with the latest diagnostic tools. The approach aims to deliver Volkswagen Service Excellence to each and every customer.
For more information contact:
Public Relations Manager
Volkswagen Middle East
Tel: +971 4 293 6773
Tel: +971 4 390 1630
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