Its 2008 business results revealed an increase of 24% in revenue.
Aujan’s great success can be attributed to its global expansion, exceptional marketing strategy, commitment to building a modern and effective distribution network, and offer quality beverages enjoyed by millions across the region and beyond.
Aujan’s flagship brand Rani, the unique juice drink with chunks – matchless with other global FMCG beverages, has been the key component in the success of the regional expansion. Barbican became the epitome of what young and trendy means in the GCC, with its outstanding marketing and advertising campaigns .
Furthermore Vimto, celebrating its 100th Anniversary, is not only the classic Ramadan thirst-quencher anymore but has also transformed to become a significant ingredient for many special family occasions.
“We were thrilled with our 2008 results. Reaching our ‘555 Strategy’ target a year in advance re-affirmed our commitment to delivering unparalleled beverages to our markets. We are also very proud of all the efforts undertaken by our team at Aujan Industries. They have worked diligently to help us reach these goals one year earlier than expected. Chairman Sheikh Adel Aujan has also been a great inspiration and has always given us the right guidance to move forward and reach this great achievement, which we salute him for,” explained Kamel Abdallah, Executive Vice Chairman of Aujan Industries Co.
The ‘555 Strategy’– established in 2004 and set to be completed by fourth quarter of 2009 – was achieved during 2008 where the company’s revenue grew to $500m with 5 brands in 4 years. (Aujan Industries will announce its next strategy in due time.
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