At a press event held in Dubai, Aujan Industries unveiled its Centenary logo and revealed its new business strategy that will take Aujan Industries forward over the next 100 years.
Speaking at the celebratory event, Adel Aujan, Chairman, Aujan Industries said, “This is a great day for Aujan Industries. It is not everyday that a GCC company can pride themselves on operating in the region for 100 years. Aujan Industries’ humble beginning in 1905 began with a small trading operation in Bahrain. Today Aujan Industries is a company with a turnover of over US$250 million and a passion for delivering outstanding products and services to our consumers in an innovative and relevant manner.”
“We regard our deep roots in the local GCC culture and market as our valued inheritance and the foundation of the future growth of Aujan,” added Adel Aujan.
Bader Aujan, Managing Director, Aujan Industries spoke on the investment made by Aujan Industries in Dubai Investment Park: “Reiterating our commitment to the region, Aujan Industries has made a significant investment in Dubai Investment Park (DIP) with the construction of the new US$ 40 million Aujan manufacturing plant. The modern, environmentally-friendly DIP development is the perfect location for our technologically advanced manufacturing facility. The Aujan plant at DIP, will supplement our advanced, highly flexible and efficient facility in Dammam, Saudi Arabia.”
Currently, Aujan has an annual capacity of over 300 million liters and 1 billion packages. The new plant will boost our manufacturing capacity by more than 50% enabling us to serve our GCC customers in a more efficient and timely manner as well as meet the growing demand from our new markets,” concluded Bader Aujan
The Aujan facility at DIP will start with cans and glass bottles, with plans to include other packages in the near future.
Commenting on Aujan’s strategic direction for the future, Alex John Andarakis, Chief Executive Officer, Sales and Marketing, Aujan Industries said; “We at Aujan are very excited and proud of our success in the Gulf’s food and beverage industry. Our achievements over the last 100 years have been phenomenal, both in terms of revenue and growth. The new strategic direction will capitalize on our company’s strengths and aim to further accelerate our business growth to achieve a target turnover of US$ 500 million by the year 2009.”
“The new direction will see Aujan become an empowered organization that has deep consumer insight, works towards a targeted geographic expansion and operates on demand based manufacturing,” concluded Alex.
Upcoming activities will help consolidate and expand Aujan’s market share in the Middle East region with the company’s core owned brands – Rani, Barbican, Vimto and Hani.
Aujan Industries are also the main distributors in the region of leading international brands including Cadbury, Wrigley’s and Unilever’s Lipton Ice Tea.
Aujan Industries will launch a range of initiatives to mark its Centenary celebration including Platinum sponsorship of the 3rd Food Marketing Forum; launch of the Aujan Idea Trophy Website; launch of the Aujan Centenary Trade Promotion; specialty training courses for partners and a Centenary gala dinner.
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