RANI, one of the top powerhouse Arab brands, enjoyed a turnover of $400m at the end of 2008 and continues to expand geographically outside the Middle East into Africa, South East and Central Asia, as well as Eastern Europe and Russia.
On this occasion, Ahmed Shaboury, Head of Brands at Aujan Industries Co. said,
“We are delighted to have selected Team Y&R Dubai to work on our master brand communication project for 2009. We would also like to thank all creative agencies that participated in this exercise for their good work, professionalism, and team spirit extended towards the Rani brand.”
Launched in 1982 in KSA, RANI now enjoys universal brand awareness and strong brand equity in the GCC, Iran, Iraq, and the Levant. Aujan Industries is now looking at consolidating the brand portfolio under a new communication platform for the master brand across these markets.
Face To Face continues to work with Aujan on specific projects for the Rani brand in 2009, and will continue to handle the account of its other two beverages brands, Barbican & Vimto. Ahmed Shaboury added, “We also wish to thank Face To Face advertising agency for all their dedication, commitment, and creativity they continue to extend to RANI since 2004, which helped us elevate the brand to the position it has today”.
Monday, April 6- 2009 @ 16:03 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.