Aujan awarded the work to Dubai based advertising agency, Face to Face, after a three-way pitch for the business, which included JWT. Both JWT and Face to Face had worked on Aujan beverage brands for several years.
Explaining the move, Kerry Anastassiadis, President of Aujan Industries, says:
“Aujan has successfully built a very strong portfolio of beverage brands, as part of the company’s 555 regional strategy – 5 brands, $500m sales, in 5 years. All our agencies have made significant contributions to this performance and we wanted to maintain this brand momentum and look for the benefits and efficiencies of a consistent approach through one creative team working across all the brands. Face to Face offered the optimum solution along with very high creative standards and client servicing support and we are very confident that the brands are in good hands.
Christopher Bell, COO and Managing Partner at Face to Face, adds: “Face to Face has enjoyed a very close and rewarding relationship with Aujan,
working on Rani and Barbican. The agency is very excited at the opportunity we now have to apply our experience and creative talent to the whole Aujan portfolio, which is undoubtedly the strongest set of beverage brands in the region.” Ralph Roden, Chief Creative Officer went on to say: “Our working relationships with the Aujan team has resulted in powerful work that we are collectively very proud of. This relationship is a perfect platform to continue this successful formula across the complete Aujan portfolio”.
Thursday, March 13- 2008 @ 14:57 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.