Ahead of its participation at Gulfood 2012, one of the world’s biggest annual food and hospitality shows, Aujan Industries reports that its total sales in 2011 reached close to $900m. The company witnessed strong growth across its three beverage brands, with a total exceeding 120 million cases sold during the year.
Sales of Rani, the Middle East’s number one juice brand, increased by 22% year-on-year. In 2011, sales of Aujan’s Vimto cordial passed the 30 million bottle mark for the first time, increasing by more than 20% year-on-year in most markets, driven by exceptional demand during Ramadan.
In addition, other non-cordial Vimto variants continued accelerating, delivering a growth rate of almost 40% year-on-year. The company’s Barbican brand also witnessed strong growth, with sales increasing by 12% year-on-year.
Key to the growth of Aujan Industries in the past year was its continued strong performance in core and emerging markets, in addition to an ambitious expansion strategy. In 2011, the company shipped its products to the following six new markets for the first time: Austria, Azerbaijan, Belgium, Italy, Slovenia and South Sudan.
In 2012, Aujan Industries will continue to expand into new markets, with Indonesia and Thailand both expected to be added in the coming months. The company is also focused on expanding its presence in other markets through its recently announced partnership with The Coca-Cola Company.
“In the past year, Aujan Industries has consolidated its leading position in established markets while expanding into new territories,” said Kadir Gunduz, President & CEO, Aujan Industries. “Our products are now sold in over 70 countries around the world and we have ambitious plans to grow this figure further. Aujan Industries is firmly established as a home-grown FMCG powerhouse, and is positioned to pass the one billion dollar annual sales mark for the first time in the long and distinguished history of the company.”
In response to increasing demand, Aujan Industries has continued to invest heavily in its production and distribution capacity. The company will expand capacity at its three existing facilities and will open two new factories in the next five years.
In December 2011, Aujan Industries announced a binding agreement for The Coca-Cola Company to acquire approximately half of the equity in Aujan’s existing beverage business, representing the largest-ever investment by a multinational firm in the Middle East’s fast moving consumer goods sector. Once closed, this $980m transaction will provide Saudi Arabia-based Aujan Industries a platform to accelerate the international growth of the Aujan brands, including Rani and Barbican, while enhancing the regional outlook for licensed brand Vimto.
Aujan Industries is taking part in this year’s Gulfood 2012 exhibition from 19-22 February, and will be located in stand no. F2-10, Hall 2, Dubai World Trade Centre.
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