Vimto achieves highest growth rate in five years | Vimto achieves highest growth rate in five years -
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Vimto achieves highest growth rate in five years

Saudi Arabia: Tuesday, December 30 - 2003 @ 16:51

“Given the ever-increasing competition and changing market trends and consumer behavior, we at Aujan strive to stay close to our consumers, catering their needs to full satisfaction -which explains the growth we scored this year,” said Irshad Ahmed Khan, the senior brand manager for Vimto.

Introduced in the Kingdom by Aujan in 1928, Vimto is traditionally known as the drink to be offered to family and friends during Ramadan breakfasts and evenings. A leader in its category, Vimto is available in ready-to-drink carbonated cans, bottles, multi-serving family packs and Tetrapack and PET bottles with easy open/close caps.

“Once again, Aujan has been able to deliver outstanding results through effective and focused marketing programs, using state-of-the-art production facilities and sophisticated distribution and sales infrastructure,” said Bader Aujan, managing director of Aujan. “This is how we have been able to supply products of the highest quality.”

Mr. Aujan expressed his gratitude for the loyalty of trade customers and Vimto consumers and praised the diligence of dedicated employees, “the most important resources we have in the company,” as he called them. He also congratulated Aujan shareholders for Vimto’s outstanding performance.

Supported with a full-size advertising campaign covering most local and Pan Arab media and a strong emphasis on distinctive point-of-sales displays, the Vimto marketing campaign during Ramadan 1424H featured the unprecedented use of a new Vimto video clip, broadcast on nine cable television channels across the Arab world in celebration of the holy month.

Growth in Vimto sales is accompanied by major developments at Aujan that include a US$30 million upgrade in the packaging and production facility now enabling the company to manufacture beverage products in all packaging formats, including cans, PET bottles, non-returnable glass bottles and Tetra Pak cartons.

Founded in 1905, Aujan produces some of the world’s best-known drinks, including Vimto, Barbican, and Canada Dry. Home of several high profile local brands such as Rani and Hani fruit drinks, the company exports to over thirty countries including the United States, the United Kingdom and Canada. It is also the sole distributor of Cadbury’s chocolate and Wrigley’s chewing gum to the Kingdom.

Earlier this year, Aujan’s status was changed from a limited-liability to a joint-stock company –a step designed to enhance managerial and operational efficiency.

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Tuesday, December 30- 2003 @ 16:51 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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