Vimto sold more than 25 million bottles in 2010, with the Ramadan period receiving the highest sales for the popular cordial, making it the leading drink of choice during the Holy Month.
‘The Sweet Storyteller’ media campaign will see the popular Ramadan drink transform into a narrator reliving the memories and priceless Ramadan moments through the eyes of Vimto, collected from generations of memorable gatherings and celebrations.
“Vimto is more than just a drink that accompanies breaking the fast during Ramadan. Through its long heritage in the region, the drink has become a symbol of sharing and being with family,” said Anwar Zaman, VP Marketing, Aujan Industries.
“The drink has been a family member for generations and has witnessed special moments, which the media campaign will bring to life by Vimto reliving the many chit-chats, sharing of stories, Iftars, Suhurs, and friends get-togethers and celebrations it has been part of,” added Zaman.
‘The Sweet Storyteller’ pan-Arab media campaign launches on Saturday, July 16, across a range of media, including TV, outdoor, online and print.
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