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Sony Xperia Z makes mark at Axiom Telecom in Saudi Arabia

Saudi Arabia: Sunday, March 24 - 2013 @ 15:45

“So far there has been a great deal of enthusiasm for the Sony Xperia Z,” said Faisal Al-Bannai, CEO, Axiom Telecom.

“Saudi consumers demand the latest, most technologically advanced smartphones, and this is certainly proving to be a compelling option in a competitive market packed with innovation,” he added.

The Xperia Z comes with a 5” Full HD 1080p Reality Display powered by the Mobile BRAVIA Engine 2 and inspired by Sony’s considerable TV credentials, a Snapdragon S4 Pro quad-core processor, a 13 megapixel fast-capture camera and 4G LTE capabilities.

The smartphone shares capabilities with Sony digital cameras and features Exmor RS for mobile, which is the world’s first image sensor with HDR (High Dynamic Range) video for smartphones. HDR technology gives clear images against strong backlight, so users can capture razor sharp pictures and videos whatever the conditions.

Precision engineered with premium materials, Xperia Z introduces the OmniBalance design with subtly rounded edges and smooth reflective surfaces on all sides. Despite its slim 7.9mm body, Xperia Z is highly durable with tempered glass and anti-shatter film on the front and back, as well as the high levels of dust and water resistance.

The smartphone is pre-loaded with the “WALKMAN”, Album and Movies apps, enabling a single access point with new ways to enjoy and share that content. One-touch functions enable consumers to easily share music, photos and videos from their smartphone to an array of NFC-enabled Sony devices, including speakers, headphones and now TVs.

Axiom Telecom is widely regarded as Saudi Arabia’s go-to destination for smartphones due to its ability to stock the latest devices ahead of the competition, a comprehensive range of deals and unmatchable support services, dedicated product demonstration hubs and industry’s most knowledgeable staff.

With 2,000 employees, Axiom Telecom is the Middle East’s largest mobile retailer, currently boasting a portfolio of 575 retail points and a reach of over 8,000 retailers (3,742 through direct distribution).

In addition to a growing reputation for its rapid launches, Axiom Telecom stands out for a host of customer service innovations such as a 60-second data transfer, a pick-up and delivery service for repairs, stand-by phones during the repair period, and a 2-year warranty on select brands.

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Sunday, March 24- 2013 @ 15:45 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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