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Bahrain International Circuit launches pioneer communication plan targeting Bahraini and Arab audience

Bahrain: Tuesday, May 17 - 2005 @ 09:36

“The circuit has launched a new project with an aim to pave the way for the public to interact with BIC officials. The public can now send in constructive ideas and comments directly to the circuit,” said BIC’s Director of Governmental Affairs and Public Relations, Shaikh Salman bin Isa Al Khalifa.

The email address, [email protected], will be monitored and each mail will be directed to the concerned department.

“Circuit officials were keen to provide the public with an opportunity to take part in this national project. The BIC first and foremost is a national project that Bahrainis and Arabs should be proud of,” he said.

The email will be monitored by a specialized communications team and will run from May 2005 to January 2006.

“There were many instances were we received calls from spectators who wanted to provide comments. Based on this, we decided to set up a dedicated email address and team that can absorb comments and ideas for the benefit of the circuit,” said Shaikh Salman.

“The circuit is living up to its motto ‘the home of motorsports in the Middle East’. We are holding events ranging from drag races, to mini challenges, Formula BMW Asia and the Bahrain Grand Prix. We want the public to contribute to this success and share ideas with us to further develop events at the BIC,” he said.

The Bahrain International Circuit previously launched another innovative idea, the “Journalism award for the Gulf Air Bahrain Grand Prix 2005’.

The award aims to encourage the local media in the field of motorsport. The winners will be announced at the end of May.

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Tuesday, May 17- 2005 @ 9:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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