Having been the sole distributor for Toyota and Lexus since 1966, E.K. Kanoo represents the biggest-selling brands in the Kingdom of Bahrain as the mainstay of an all-encompassing automotive division that includes after sales care, parts and accessories, vehicle hire and leasing together with associated products, services and support.
“To have enjoyed such a strong partnership with E.K. Kanoo during our first three years has given a great deal to the Bahrain International Circuit and, we believe, has given a great return to our partners,” said BIC’s General Manager, Martin Whitaker. “The welcome news that E.K. Kanoo will continue as our partner as we develop the potential of the BIC as a year-round venue and a centre of excellence for the automotive and motor sport industries is a strong indication of our shared commitment to success.”
The renewal means that, among the mutual benefits for the partnership, the operational service vehicles at the Bahrain International Circuit will continue to be provided by Toyota and Lexus. This includes the Safety Car and Emergency Vehicles, which have delivered a ringing endorsement for the reliability and performance of the brands.
Speaking on behalf of E.K. Kanoo, Mr Ebrahim Kanoo, Operations Manager for the Group, said: “Our shared values of commitment to excellence, dedication and forward thinking makes our partnership with the BIC a winning combination. With the commitment and history that Toyota and Lexus have in the field of ,otorsports and the investment that goes into the research and development that create the superior products you see on our roads, we are pleased to be a partner with the Bahrain International Circuit who operate to world class standards. Our partnership offers us a unique platform to achieve our goals – of integrating our rich history in motorsports with our retail operations – giving benefit back to our loyal customers.”
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