The International brand Bang & Olufsen launched its newest innovation “BeoLab 20″ in the UAE in a special reception held at the Royal Mirage-Dubai for the media and the specialists in audio electronics.
Bang & Olufsen was keen to start the first marketing journey of its new product “BeoLab 20″ in the UAE in Dubai which is positioned as a pioneer in elegance and keeping up with the latest trends and the newest technology developments in the world. The party was attended by several dignitaries in the audio technology: Shakeel Hussain Head of Marketing, Expansion Markets, Thomas Benjaminsen, Retail Technical Consultant Bang & Olufsen UK, Valerian Lobo, General Manager of Music Center- Sole Agent bang & Olufsen UAE, and Ivan Joseph, Managing Director of Clear Technologies L.L.C.- Dealer Bang & Olufsen Abu Dhabi.
In a speech, Mr. Michael Langager, Vice President Core Business at Bang & Olufsen stated: “We wished to transit the UAE region with the BeoLab 20 through the Dubai gate, the city that is characterized always by all the newest innovations and in line with the latest fashion trends.” He added “Bang & Olufsen’s latest floor speaker is the result of an innovation process that draws on the company’s design traditions and on its extensive experience in creating audio systems for high-end automobiles. “BeoLab 20 demonstrates everything we’ve learned about engineering radically good sound into small spaces over the last 10 years,” he says. “With these speakers, we give sophisticated technology a very simple challenge: make great music sound exactly the way the artist intended it to be heard.”
Cultivated power and an innovative new sound engine
The all-new digital sound engine provides more processing power than any other speaker of this size. Why should a music lover care? Because the authoritative new engine lets Bang & Olufsen’s audio engineers push performance to the limit to deliver outstanding definition, authenticity and dynamics and make the music come alive.
“Among other things, we’ve done a lot of fine-tuning on our digital sound processor to eradicate resonances, measure magnet temperatures extremely precisely, and tune three outstanding drivers to reproduce sound as naturally as possible,” says Langager. “Combined with the active speaker’s huge power reserves, BeoLab 20 delivers exquisite results in the midrange, and also tight, controlled bass with an incredibly strong punch. You will not need a separate subwoofer with these speakers.” Click here for specifications.
Designed for sound with sophisticated simplicity
“BeoLab 20 is a beautiful example of Bang & Olufsen’s form-follows-function design creed,” says Marie Kristine Schmidt, Vice President of Brand, Design and Marketing. “Every aspect of the speaker’s form has its acoustic reason to be and all the parts come together in a sculptural minimalism that enhances any room.”
The iconic Acoustic Lens tweeter, a tour de force of metalworking craftsmanship, spreads high frequencies evenly around the room in a full 180 degrees. So whether your favourite listening position is the sofa or a lounge chair, your spot is the sweet spot. The aluminium base lifts the cabinet to float gracefully above the floor – and enhances bass performance. Even the back of the speaker is visually intriguing for a reason: the soft-black cooling grill disperses heat so the powerful drivers can deliver everything they’ve got, without overheating.
All of the sound, none of the wires
Bang & Olufsen was the first manufacturer to incorporate the groundbreaking WiSA platform, and BeoLab 20 is the company’s latest Immaculate Wireless Sound speaker. With WiSA’s robust, multi-channel digital audio streaming, BeoLab 20 lets you enjoy premium listening experiences without compromising the integrity of your interior design.
The new BeoLab 20 is available now at Bang & Olufsen stores worldwide, priced at DHS 53,410 per pair.
Sunday, June 15- 2014 @ 13:28 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.