As part of this endeavour, Bank Sohar held a second road show at the Muscat Festival venue at Naseem Park last weekend; the first show took place a week earlier at Al Amerat.
The road show highlighted the significance of road safety and the impact of road accident-related injuries and fatalities.
Stressing the need for vigilance when driving with your family, Mazin Al Raisi, AGM – Head of Marketing and Publicity at Bank Sohar noted, “When family members and children are in the vehicle, you have the ultimate responsibility for their safety, this means everyone should be wearing seatbelts with the driver obeying the rules of the road at all times. As a role model – the way you behave on the road greatly influences the way your children will drive in the future. Their attitude on the road, their respect for traffic rules and respect of human life is a reflection of what they witness as children. Therefore it is of utmost importance that we all set a good example for our children to follow.”
The Sultanate has been seeing an increase in road fatalities every year owing to careless and irresponsible driving. Promoting road safety has therefore become a matter of national concern in Oman.
In accordance with His Majesty’s directives towards Road Safety and the emphasis given to lowering the death toll on Oman’s roads, Bank Sohar recently launched a road safety campaign in partnership with ORSA, the first and only registered non-governmental road safety organisation.
Bank Sohar is leading by example in highlighting the importance of road safety awareness, both internally within employees of the Bank – as well as externally, through campaigns such as road shows.
Bank Sohar, in association with ORSA is committed to increasing safe driving awareness within the Sultanate. Mazin noted, “We are delighted with the response we received at both the road shows and have a busy programme of similar initiatives planned throughout the year. The purpose of this road show was to reach out to all drivers in Oman and inform them of the adverse results arising from speeding and reckless driving and the effect of traffic-related incidents on their families. Reckless speeding, irresponsible and careless driving and poor driving habits such as not wearing a seatbelt are the cause of most fatalities in road mishaps. Unfortunately this trend has been on the rise year-on-year, and people often fail to realise the impact their bad driving habits have on their family and others on the road.”
Shaima Murtadha Al Lawati, Chief Executive Officer of the Oman Road Safety Association, said, “The objective of ORSA is to increase awareness about traffic safety and improve the driving habits of motorists in the Sultanate. We aim to spread this awareness not only to drivers but to their families as well. They are an integral part of a driver’s life and in almost all cases; it is the traffic accident victim’s families that suffer just as much, if not more, than the victim itself. This fact is even sadder if the victim was not the driver at fault. Reckless driving pointlessly endangers not just your safety but also those of your passengers and other people on the road. It is because of this fact that we emphasise the importance of driving safe, not just for yourself but for the sake of your families and others on the road.”
Through events like the road show, Bank Sohar aims to deliver engaging and relevant safety messages which would help them to inform, enlighten and incentivise targeted drivers in association with ORSA. The campaign is also designed to build motivation of drivers in order to address the risky behaviours which pose the greatest danger on the roads.
Monday, March 4- 2013 @ 10:53 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.