Automechanika Dubai is the Middle East’s leading international trade fair, dedicated to the automotive industry, targeting key decision makers from Asia, Central Europe, CIS, Russia and Africa. The R-M stand will major on the brand’s almost legendary colour competency from the R-M Colour Universe, a comprehensive colour programme designed to provide fast and accurate colour matches and maximising profitability in the bodyshop – according to the R-M philosophy of “Perfection made simple”!
Highlight of the R-M stand will be the painted Mercedes-Benz AMG E63 sport vehicle in the unique special effect colour “Cool White Dubai”, inspired by CARIZZMA by R-M “Arctic White” colour reference. “This colour “Cool White Dubai” reflects technology of today: a contemporary combination of style and power. Clean elegance paired with an exciting effect,” says colour designer Mark Gutjahr.
With the launch of this colour in Middle East, R-M clearly demonstrates how CARIZZMA by R-M continues to exceed the ever increasing demand for total individuality to fulfil customer expectations.
“In recent years, R-M has built an enviably powerful presence in the Middle East region through its unparalleled colour expertise, supported by the expertise and commitment of its strong distribution network,” said Arie Verboon, Regional Business Manager for the Middle East. “This dynamic network of distributors extends from Egypt in the west to Oman in the east and their presence at Automechanika in Dubai 2013 takes us to the next level in our aim to become the leading paint refinish supplier in the Middle East.”
Tuesday, June 11- 2013 @ 11:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.