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Bayer MaterialScience launches EcoCommercial Building Program in the Middle East

United Arab Emirates: Wednesday, November 24 - 2010 @ 16:44

Successfully launched in key markets such as Europe, America and China, the EcoCommercial Building Program enables decision-makers to implement projects from low-energy passive to zero-emissions buildings with increased user comfort and reduced lifecycle costs. The initiative serves as a perfect complement to the thrust of the regional governments to promote sustainable development by focusing on energy-efficient buildings.

“Energy efficiency in buildings is one of the most effective levers in tackling green house gas emissions and ensuring sustainable patterns of consumption of scarce resources from fossil fuels to water,” said Stephan Rosenthal, Managing Director of Bayer Middle East, at the launch event.

“Green building solutions are therefore a focus of the Bayer Climate Program – our policy to develop sustainable solutions across all our areas of operations. Bayer MaterialScience has been a long-standing trusted partner of the construction industry.”

An interdisciplinary network of member companies in sustainable construction, the EcoCommercial Building Program involves a holistic planning approach to building design and deploying innovative materials and state-of-the-art technology from the very beginning.

Rather than installing air-conditioning and building technology in a finished building, the EcoCommercial Building Program starts with optimizing the shape and material consistency of the building envelope for local climatic conditions in order to diminish primary energy consumption levels.

In a second step, the network identifies custom-tailored solutions e.g. for sources of renewable energy production, such as photovoltaics and solar thermal energy for combined cooling, heating and power, to minimize emissions. Lastly, innovative flooring and sound absorption materials help to maximize user comfort and health.

“Sustainable buildings contribute to life cycle cost reductions, but at the same time they are cementing Middle Eastern companies’ pole position in the race for viable green city models on the other,” said Dr. Thomas Braig, Head of the EcoCommercial Building Program in the Europe, Middle East, Africa region.

“With the launch of the EcoCommercial Building Program in the Middle East, together with our network members we are bringing a premium offering for ecologically sound construction to a vibrant growth region,” he added.

“Cost-effective widespread implementation of green buildings is a key challenge faced by regional governments and the private sector as they embark on ambitious infrastructure development programs. The region’s projected rapid urbanization means that an additional 86 million people will require a sustainable urban infrastructure within the next ten years according to World Bank estimates,” said Pejman Norastehfar, Head of the EcoCommercial Building Program in the Middle East.

The Middle East is one of the key markets for Bayer MaterialScience, and has been involved with Masdar City, the world’s first carbon-neutral city in Abu Dhabi, since January 2010 through an agreement with Mubadala Development Company. The agreement includes the proposed construction of an EcoCommercial Building prototype in Masdar City.

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Wednesday, November 24- 2010 @ 16:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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