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BenQ unveils its new brand philosophy: ‘Because it matters’

: Wednesday, November 27 - 2013 @ 12:09

BenQ, a world-leading human technology and solutions provider, officially unveiled its new brand philosophy: ‘Because it matters’, reflecting the significant development the company has undergone over the years to integrate innovative products, technological solutions and services into every aspect of life.

The transformation from its previous brand philosophy, ‘Enjoyment Matters’, to ‘Because it matters’ shows the progression of the company’s corporate vision of ‘Bringing Enjoyment ‘N’ Quality to Life’. This latest change presented the company in a new light to its customers and other stakeholders.

“The new brand philosophy of BenQ signifies the importance of technology that is embedded in our day-to-day life, keeping our consumers’ feasibility and desires in mind BenQ continuously works to craft innovative technology, solutions and services touching every aspect of their lives,” said Manish Bakshi, Managing Director, BenQ Middle East. “At BenQ, our consumers are the nucleus of our identity and we are committed to give our consumers the best experience and bringing more value to our consumers always,” Manish added.

Under the new brand philosophy, ‘Because it matters’, BenQ strengthens and adds to its commitment to elevate and enrich the aspects of life that matter most to people today – lifestyle, business, healthcare and education, empowering them to live better, increase efficiency, feel healthier and enhance learning through people-driven, innovation-fueled products, services and solutions, ranging from digital projectors, monitors, interactive large-format displays, digital cameras, camcorders, mobile computing devices and lighting solutions. The philosophy underlies BenQ’s product development, business model, partnerships and corporate culture and is also what inspires its dedicated employees and directs the company in global citizenry.

Because it matters, BenQ will continue to utilize substantial resources and proven expertise in product design, visual display, mobile solutions and network convergence technologies with the hope to delight the world, offering a broad range of products, services and solutions. For more information, please visit www.BenQ.com.

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Wednesday, November 27- 2013 @ 12:09 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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