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Research shows new range of digital projectors supports better internal communication

United Arab Emirates: Sunday, March 09 - 2003 @ 11:01

The latest figures reveal that shipping volumes of digital projectors reached record levels in January 2003, surpassing original estimates five-fold.

“We found that companies are deploying digital projectors in very innovative ways, using them to deliver a dazzling visual experience and make a lasting impression,” says Robert Dung, managing director, BenQ Middle East. “With time so precious in business life today, managers and salespeople only have a short window to get their messages across, and a multi-media presentation can be one of the best ways to do this.”

Digital projectors are emerging as rising stars in 2003, with companies of all sizes using them as tools for internal and external communication. BenQ’s new DS/DX660 projector is one of their strongest performers in the region, providing advanced color reproduction that offers true-to-life picture quality. It provides an astonishing 2000 ANSI lumens of brightness, which means that its images are clear, even in very light environments.

Additional advantages of the new generation of projectors are their small size and weight, which enable traveling employees to take their presentations on the road with them. The DS/DX 660 weighs just 3kg and is small enough to fit almost anywhere. Its super wide angle lens can project a 60” image at just 2 meters and extend up to a maximum screen size of 300”. They also come with an intelligent cooling system to guarantee reliable performance at all times.

“Digital projectors offer great examples of how technology is transforming the way people work in the Middle East,” said Dung. “They offer organizations the chance to let their imaginations run free and transform their workplaces, and also to take their core messages beyond the boundaries of their offices.”

BenQ’s research also shows rising domestic use of digital projectors. Products like the new HT 480, a digital projector designed for home cinema use, are flying off the shelves in increasing numbers in the Middle East, with customers attracted by their realistic digital images and unsurpassed color quality.

“Demand for digital projectors in the Middle East from the corporate and the home sectors is growing at a remarkable rate,” said Dung. “It confirms our belief that the Middle East is one of the most dynamic markets for the newest and best technology.”


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Sunday, March 9- 2003 @ 11:01 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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