Italian Stucco is a product that provides a rich, marble-like effect on interior walls and is meant for the truly discerning consumer. It is largely used in villas, though some offices and hotels are also regular users.
Commenting on the launch of this product, Mr. Anand Ramadurai, Regional Marketing Manager said, “When we launched the Berger Xpressions range of products last year, it included clear Glaze finishes – both water and solvent-based, as well as Metallic and Pearlescent Glaze finishes. Berger Xpressions was to be our brand for the entire range of interior décor finishes which are used to create various kinds of effects. During that launch last year, we promised our customers that we would definitely expand the range continuously and have kept that promise with this launch of Italian Stucco. As a company that is now setting the trend in some of the GCC markets, more new product introductions can definitely be expected from Berger Paints.”
Italian Stucco is currently available in a select number of colours exclusively through the numerous Berger Colourworld showrooms. UAE and Saudi Arabia are expected to be the biggest markets for a product of this nature, but it has its own niche set of customers in every GCC country.
Mr. Ramanujam, Chief Executive – Berger Paints Emirates, “Customers in the UAE and generally in this part of the world like to experiment a lot. Disposable incomes are relatively high, and women love to do up their homes. GCC markets to some extent follow fashion trends in western countries where the paint markets are more developed. The Berger Xpressions range of products should definitely address the requirements of trendy and fashionable consumer!”
Tuesday, July 31- 2007 @ 10:45 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.