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Vintage launch for Berger to grow market share

United Arab Emirates: Saturday, May 15 - 2004 @ 09:37

The Vintage product, which is aimed directly at new construction projects in the UAE and the region, is set to help the company grow its market share.

With its unique engraved finish, the Berger Vintage Collection performs the role of a decorative plaster and finish combining decoration and protection in one with the added attraction of a vintage look.

Mr. Sultan Ahmed bin Sulayem Chairman of Ports, Customs and Free Zone Corporate commented, “With the dramatic pace of development and construction taking place in Dubai and the Emirates we are very fortunate to have a number of quality driven paint suppliers in the UAE supplying specialist paint for exterior surfaces.”

Berger Paints company officials said that revenues so far this year have grown over 25%, and the launch of Vintage will help the company extend revenue growth potential and benefit from the current real estate and construction boom.

“There is a growing need for new fashionable finishes for exteriors and our offer comes with the backing of the Berger’s hallmark research and development,” said Mr. Suresh Mohandas, CEO of Berger Paints Emirates Ltd. “The new Vintage finish is the first of the several new products and concepts planned to meet the ever increasing expectations of the UAE market.”

The new Vintage line was unveiled by Mr. Sultan Ahmed bin Sulayem at a dinner reception held at the One&Only Royal Mirage in the presence of several leading UAE architects and consultants.

Berger Paints Emirates has its manufacturing unit in Al Quoz Industrial Estate and services a large area including the UAE, Qatar, Saudi Arabia, Oman, Africa, Afghanistan and the CIS countries of Armenia, Khazakstan, Uzbekistan and Azerbaijan.

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Saturday, May 15- 2004 @ 9:37 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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