Last year (2006) saw Better Homes’ Commercial division enjoy record highs as a flood of businesses from around the world sought entry to the region. Clients include the famous UK chemist, Boots, who has just recently opened its first store in Dubai and Starbucks, the world-popular coffee chain has also secured a location in Ras Al Khaimah.
Better Homes’ attributes its success to a location-focused approach securing exclusivity on many major projects which include three buildings in the region’s media hub Dubai Media City, totalling over one million square feet. The company is also the exclusive selling agent for Stargate, the $60 million children’s theme park in Zabeel Park.
“Commercial property in Dubai is in high demand because all the market forces are working in its favour.” said Niraj Masand, Director of Better Homes’ Commercial Advisory. “It’s always about location, location, location – and when a city is developing as rapidly as Dubai is – almost every business location flourishes alongside it. We’ve worked hard to secure the right product in the right location and this is now paying dividends in terms of the number of clients who are turning to us.”
Arlene Acero, Boots Manager, responded “Boots aims to capture and serve the Middle Eastern market with a range of health and beauty products under one roof. Working with Better Homes has been fantastic and given us the prime location required to launch in the region.”
Better Homes’ success, however, extends beyond the UAE, with the company continuing to develop operations through the Middle East and Asia in places such as KSA, Jordan, India and Pakistan.
In Saudi, Virgin, one of the world’s fastest growing brands has leased its first Megastore – courtesy of Better Homes. The shop at Roshana Mall in Jeddah is located on Tahlia Street, one of the most prestigious commercial areas in Saudi and is the first of many the company plans to open in the Kingdom.
In India, famed multinational brands like Pizza Hut, Adidas, Benetton and Sicily have all turned to Better Homes to secure prime location outlets in Mumbai. Better Homes India is also working with Fun Republic, Fame Cinemas and PVR Cinemas to open multiplexes across the country.
“The region is thriving and the potential here is tremendous,” said Linda Mahoney, CEO of Better Homes. “Many multinationals realise the value of being here and they are happy to work with Better Homes because we have the regional infrastructure in place to help them successfully establish themselves across the Middle East and Asia.”
Thursday, January 25- 2007 @ 11:35 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.